Public Relations & Social Marketing Insight

So how important is it to make sure that your corporate website – and therefore your crisis communications home base – is mobile-friendly? Pretty important.

And I’m not the only one who thinks so, Google thinks so as well.

Google has actually started to penalize websites that don’t provide mobile users with a mobile-friendly experience. This means that, in (and out of) a crisis, if your website is not mobile-friendly, not only are you making it harder for your stakeholders to navigate through your site and easily read your communications, but Google may be penalizing your website’s search engine rankings....