Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Fanciful Bitcoin Banknotes Show How Digital Currency Might Look in the Real World

Fanciful Bitcoin Banknotes Show How Digital Currency Might Look in the Real World | Public Relations & Social Marketing Insight | Scoop.it

Bitcoin isn’t like traditional currencies, and not just because it doesn’t exist as actual coins or paper banknotes.


Unlike traditional currencies like the dollar or euro, Bitcoin isn’t controlled by a single government or central bank. Instead, every transaction involving the popular cryptocurrency is logged in a computerized public ledger called a blockchain. This collection of receipts is maintained on millions of devices around the world in individual collections called blocks. Each time there’s a transaction involving Bitcoin, an anonymous data “fingerprint” appears in a block recording the exchange.


This key innovation is the basis for "Block Bills," a collection of paper banknotes that bring the virtual payment system into the real world. As works of art, the whimsical bills have no monetary value. But they provide a “map” to the inner workings of the Bitcoin system—and they have a subtle beauty all their own....

Jeff Domansky's insight:

There’s a lot of information embedded in this artist’s colorful renderings.

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Ethereum hoax led to $4B in losses

Ethereum hoax led to $4B in losses | Public Relations & Social Marketing Insight | Scoop.it

The price of cryptocurrency Ethereum dropped dramatically following news of its creator’s death. One problem: he wasn’t dead.


A post on 4Chain claimed Vitalik Buterin — creator of blockchain technology Ethereum and currency Ether — died in a fatal car accident. Following news of what was later confirmed to be a hoax, the price of Ether went from $317 to $286 in moments, before bottoming out at around $216.


Buterin dispelled any notion he was dead with a selfie. In it, he’s holding up blockchain-based data mined from days after his “death,” to prove was around. Still, this wiped out about $4 billion in Ethereum’s market value.


Ether has since recovered — it was trading at around $300 at the time of writing. While this was likely not the sole reason for the drop, it certainly didn’t help....

Jeff Domansky's insight:

A case in crisis PR and the challenges of social media.

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