Public Relations & Social Marketing Insight

The “trick” here is to create content buckets you can easily fill in addition to the ones you fill with your own, original content. The same way you might share famous quotes for “motivational Monday” or old photos on “throwback Thursday” on your social media channels, you can find ways to create content categories, or buckets, on your blog that you don’t have to create from scratch.

I talk more about the concept of filling your buckets in my Blogstorm course, which will go live again in January, but here are some ideas:

The Content Marketing Institute is the leading resource for content marketing strategy and "how-to" advice/research for the content marketing industry.

 

This free e-book is a terrific resource and a must-read for content producers, marketers, storytellers and PR pros. It features 100 excellent examples in quick to read format. Here's a sample to whet your appetite:

 

8 Nike Better World Microsite

 

Company: Nike
Originally featured in: Fab 15 Content Marketing Projects by Jeremy Victor

 

Description:
The Nike Better World microsite uses HTML5 to present content in a hip storyboard-style that amasses all the goodness of the brand and delivers it in an unusual, scrolling format. Best of all? The attention-grabbing “Better World” video is made from “100% recycled advertising.” How green is that?” Example: Visit the microsite

 

What is a Microsite?
A microsite concentrates on a narrow topic or issue, featuring rich content developed by the sponsoring brand itself. Correctly executed, the microsite creates a gathering place that positions the brand as a contributing member of the community. To see five more examples of microsites done well, check out the “How to Develop a Microsite” blog post by Joe Pulizzi.

 

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