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Social media managers need to share interesting content with their audiences. It’s part of the new way customers buy. Sharing content from the company’s own blog is easy, but you need to share content from other sources, too. By sharing content that’s not about your brand, you can avoid being too self-promotional on social media. You can also build awareness of your brand and improve your credibility. While there are clear benefits to content curation, it’s not easy. Social media managers could spend a lot of time looking for great content to share, and they may wonder if they’re doing it right. Here are seven tips for easier and more effective content curation....
Content is king! Blah, blah, blah. But you need content curation as much as creation in your strategy. Get the tools and tips you need to do it right. So, curation involves finding and sharing content that you believe will benefit your audience. But there’s one more crucial step that many people forget: read. Don’t simply share something because it’s the right general topic, or written by the latest industry influencer. Make sure it’s worthy and relevant to your audience....
Why content curation? First off, you’re likely already doing it in some capacity. According to Curata, more than 83% of marketers curate and share content from third party sources with their customers or prospects. Secondly, content curation can add value, quality and credibility to your content marketing efforts and your brand. Curata also reports that over 50% of marketers say content curation has increased their brand visibility, thought leadership, SEO, web traffic and buyer engagement, and 41% of marketers say the number of quality or sales-ready leads increased, too. Finally, as previously mentioned, content creation allows you to create quality, compelling content in less time. As TopRank Marketing’s CEO Lee Odden wrote in his book Optimize: “Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both.” Whether you’re thinking about adding content curation to your tactical mix or looking for ideas to boost the quality of your curation efforts, below we offer some best practices, tips, tool suggestions and some examples of how brands are doing it....
If you’re not already practicing content curation on your non-profit’s Facebook Page, you absolutely should be! Content curation is the practice of finding and sharing high-performing content from other Pages. This practice allows you to post more often and increases your Page’s reach and engagement. This case study shows the effects it had on Northshore Veterinary Hospital’s Facebook Page after just a week of practice. (If you’d like to dig into the strategy of content curation further, this article is for you.) Brita Kiffney is one of the lovely veterinarians at Northshore and is responsible for managing their Facebook Page. We had the pleasure of sitting down with her one day and diving into their Facebook Page and strategy. When we first spoke to her, she was posting as little as one post or fewer per day. When she had the time to upload an original picture of one of her patients, she would do so. If she didn’t have time that day, she wouldn’t. But even with how little she posted to their Page, they still enjoyed solid engagement from their fans. This told us that Northshore’s Page had a ton of untapped potential waiting to be unlocked....
If content marketing is a teenager who’s left home, then content curation is its ever-present romantic attachment.
Like teenage love, content curation holds a strong sway over content marketing. That’s what happens when you’re in love.
Content curation may never reach content marketing’s prominence. But it’s increasingly important to your overall content marketing strategy. It’s not just something that’s nice to have. (Note: The Week and John Oliver’s This Week Tonight focus solely on curated content.)...
Did you miss this week's #ContentWritingChat? Check out our recap featuring guest host, Guillaume Decugis, for tips on content curation in 2016!
Via Guillaume Decugis
To remain competitive, brands have become increasingly focused on creating a higher quantity of content, while still striving to maintain quality. Unfortunately, the quantity and quality struggle is real for so many B2B and B2C marketers alike.
Along with finding the right people and creating a sound content strategy, there is the matter of finding the right tools to integrate with your process and help you reach your goals. With the help of Alan Belniak (Content Marketing Manager and Social Media Lead at Alignable), we reviewed 12 of today’s top content marketing tools to save you the legwork.
Below you’ll find key benefits for each tool as well as the “wow factor” that is unique to their solution. As an added bonus, we also asked experts from each of these companies to share their best content marketing tip to provide you with some additional information to add to your content arsenal....
Unfortunately, there is no one magical solution to mastering your brand’s online presence, but there are a few ways you can revitalize it.
The first? Content creation. As described in this graphic by the folks at Rebuild Nation, these are original posts centered around what your business offers. They can be in the form of promotions or even daily deals.
Another vital component of a successful online strategy is content sharing. These are informative posts aimed to engage your followers. These can include links to third party sites, trending news, etc....
It’s interesting to see that content curation is evolving from an opportunity to a necessity as Julia McCoy from ExpressWriters recently noted in the Search Engine Journal explaining how we must curate content in 2015.
Why is that happening? Why is this accelerating?
As communication shifts from traditional methods (PR, advertising, old-style SEO…) to new ones (content marketing, inbound marketing, social media…), professionals and businesses can not only become their own media: they have to. This is something Brian Solis noted about brands a few years ago, as social networks started to become significant for content distribution, when he said they needed to become media to earn relevance. But today, this is not about brands anymore: social networks are not just significant, they are dominant. They became social media and they’re just the main way we receive and consume content. Even search evolved to reflect that and Google changed their algorithms in a defensive way. Today, this about every company, big or small and whether you think of your business as a brand. Not just businesses but professionals too have to build their personal brands and show thought leadership through the content they publish. At Scoop.it, we like to summarize that by saying that:
You are the content you publish.
But another thing changed as well: after an initial period where we learned how to like, follow, subscribe or mark as spam, we, as content consumers, are regaining control. We have tools to filter the noise, we learn how to manage information overload. So in this new world of communication, professionals or companies who want to get heard need to consider this question:
Do people listen to you because they have to or because they want to?...
...What made content marketing so successful was its ability to communicate with consumers without selling. It was a subliminal sales pitch that left potential customers with the desire to learn more about a product; a result of consuming relevant and moving content. Sites had to develop their message to appeal to consumers by creating a repository of interesting content.
With the amount of content growing rapidly, the ability to consume the content stays the same, despite technology having enable users to consume it at a higher rate than previously possible. Simply put: there aren’t enough hours in the day to consume the content available, requiring another great evolution to marketing theory in order to appease a group of consumers that have become oversaturated with different subject matter....
...It is not enough to write and promote your own content. To establish expertise in your field, you need to read, understand, filter, and share good materials from other smart likeminded people or companies. This is the whole premise behind content curation.
It is easy to get online, set up some social profiles, and start sharing to your heart’s content. But like anything, there’s a right and a wrong way to curate content.
Below are nine tips to keep in mind if you want to succeed at content curation. If you want to build a network of loyal friends and followers, do your best to follow along with all nine of these ideas. Over time, doing it the right way will work if you stick to it....
Many businesses focus heavily on creating fresh, high quality content. Although content creation is an indispensable part of content marketing, content curation is powerful as well. It can add value to the content you already have, allow you to connect with your audience more effectively, and give you the freedom to focus on creating content that will truly benefit your brand.
According to the Content Marketing Institute, “Content curation is a means by which we either supplement or promote our brand’s point of view to our specific audiences within the context of how the ‘world’ is talking about that particular topic.” Although it’s true that a lot of curated content comes from outside sources, you can also curate your own content by using content your company has already created....
As a blogger, you may not always get to produce content as much as you want, so to keep your social accounts fresh and updated, you may need to curate other people’s stuff.
Plus you can’t just always promote your own posts 24/7 especially if you’re a newbie or you’ll become repetitive and eventually bore your followers.
But remember, you have to be picky with what you curate. Share content that your audience cares about. Don’t just randomly post anything or you’ll just frustrate your users. And this is why I’m writing this post, to help you find great stuff....
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Content is king. Create more content. Write more blog posts. That's the story that many content marketing gurus and social media gurus have been preaching for the last few years. It's a story and an idea that has been talked about so frequently that we're now living in a world that is overcome with content. It feels like every topic is being written about. It feels like every acquisition is being analyzed. It feels like it's impossible to keep up with all the great content being created and shared. Which is why now more than ever, there is a real need in the world for people who curate great content....
For the online marketer the world just gets tougher each day. Inbound marketing and content marketing are great techniques, but the time, effort and strategy needed to drive sustainable results for a B2B company is daunting. Thankfully content curation tools provide relief by helping business provide relevant content to their readers in a quick time.
With multiple types of content curation tools & platforms available its difficult to understand what would work best for your business. Content curation platforms are using videos to promote and educate their prospective buyers to showcase how effective their solution is.
Sales is increasingly seeing the use of videos in the following areas :
- Overview video of a product / solutions
- Intro / Getting started video using animation & UI Mockups
- How To Videos
- Youtube Promo / Promotional Video
- Infographics / Statics bundled to create Use case videos
In this article we look at 20 video marketing examples used by content curation tools that are on the spot. Watch these videos to get ideas for marketing your own content curation solution....
With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of content creation solutions to get your search started. We’ve divided it into three sections: create, curate, and measure.
...“Mainstream news organizations have endured a skeptical public for decades,” said Kjerstin Thorson, a professor at the Annenberg School for Communication and Journalism at the University of Southern California.
Now, she says, social media companies may face similar, and perhaps jarring, scrutiny.
Facebook declined to say how many people have editorial roles, as did Instagram, which Facebook owns. But several other companies provided some details about their operations that suggest the scope and variety of their editorial ambitions.
Snapchat said it has around 75 people who produce content, collecting and annotating videos and photos of live events and sometimes adding on-the-scene reporting themselves. Twitter employs just under a dozen people in the United States and around two dozen worldwide to collect and describe postings about notable topics.
Vine, the video service owned by Twitter, employs five to 10 people to highlight videos and producers that might have been overlooked by the audience, or that the company simply wants more people to see.
Vine employs five to 10 people to highlight videos on its site.
“Where curation picks up,” said Ankur Thakkar, the editorial lead of Vine, “is that you need human eyes and ears to pick up on a cultural trend that a machine might not see.”
In some cases, these teams coexist with media professionals working elsewhere on the platform. Peter Hamby, a former CNN political reporter, oversees a team of six journalists within Snapchat, while media companies — including CNN — produce content for the company’s Discover feature....
Repurposing is a common best practice among the most effective content creators: you can be much more efficient and prolific if you take a single idea and turn it 15 different ways rather than trying to come up with 15 brand new ideas. Ideas are super hard to come by, and when you get a great one you have to grab on with both hands and squeeze as much value out of it as you can. If you’re not sure what I mean by “repurposing,” think of it as taking a great idea and building off it to create something completely new. Kind of like IKEA Hacking, but for marketers. Repurposing comes in three different flavors: - atomization, which is breaking a single asset up into smaller pieces; - aggregation, which is pulling smaller pieces together into larger long-form assets; and - amplification, which is using the themes & messages of your core content to create related pieces that build the strength of your brand’s connection to the idea/topic overall. We’ll dive into each option separately so you can think about which method or methods makes sense for your content mix and marketing team....
As content marketing matures, there are more and more reasons why you need content marketing software. TopRank – Lee Odden’s leading content marketing agency – recently released its selection and review of the best content marketing software you should consider to plan your content marketing strategy for 2016. I encourage you to read it: ok, partly because we’re proud and honored to be in it… but also because it does a great job at highlighting the key benefits of each of them.
As so as you do read it, the next question you might have is:
How much does content marketing software cost?...
H&M shares marketing content it knows its consumer will enjoy Fashionable apparel and accessories retailer Hennes & Mauritz, commonly known as H&M, is boosting sales with curated lists of trending items in the form of a blog post on social media,...
Guillaume Decugis, CEO, Scoop.it:
"Given this is one of our most frequently asked questions, we felt we should design a comprehensive guide on this topic with not just explanations on how content curation helps SEO but also data, results, lessons learned as well as advice and best practices from top SEO experts.
All of this in a visual and easy to read Slideshare format.
So if you still believe content curation is duplicate content or if you want to learn how to make the most of your curated content to improve your search rankings, get our Guide to Content Curation Benefits for SEO now...
The “trick” here is to create content buckets you can easily fill in addition to the ones you fill with your own, original content. The same way you might share famous quotes for “motivational Monday” or old photos on “throwback Thursday” on your social media channels, you can find ways to create content categories, or buckets, on your blog that you don’t have to create from scratch.
I talk more about the concept of filling your buckets in my Blogstorm course, which will go live again in January, but here are some ideas:
What should a curated post look like? How much of the original article should I include? How do I align this content with my own content?
To help answer some of these questions and outline the anatomy of curated piece of content, we have created “The Art of a Curated Post.” Just like a painting, a good curated post is not complete without all of the necessary elements. Follow along as this curator — let’s call her Claire — paints the perfect post....
Great news, marketers! A new infographic from Docurated shows that the work you do pays off: 83% of companies cite high-quality content as a top driver of winning new customers.
But there's a slight glitch in the baton handoff to Sales. Those awesome pieces you're putting out? Reps can't find them.
According to the infographic, 58% of surveyed organizations agreed that speed of RFI and RFP responses is important to signing new contracts. But unfortunately, salespeople are slowed by disorganization: 65% said the ability to quickly find content was a major sales pain point. The infographic also notes that sales reps can spend up to six and a half hours per week searching for the content they need....
This list of 50+ tools is meant to help you find, sift and organize, then share – what’s relevant to your readers and audience.
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Here are seven content curation tips to make your job easier.