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Companies that use marketing automation have 53% higher conversion rates than companies that do not, according to the Aberdeen Group. Though some marketers insist content marketing automation takes away the relationship between the brand and customer, automation can actually enhance that relationship. Content marketing automation can be as simple as scheduled social media posts and as complicated as list segmentation and lead scoring. Depending on a brand's marketing and sales strategy, content marketing automation can dramatically improve conversion rates. However, marketers really need to take automation seriously if they want to prove the success of a campaign....
...What made content marketing so successful was its ability to communicate with consumers without selling. It was a subliminal sales pitch that left potential customers with the desire to learn more about a product; a result of consuming relevant and moving content. Sites had to develop their message to appeal to consumers by creating a repository of interesting content.
With the amount of content growing rapidly, the ability to consume the content stays the same, despite technology having enable users to consume it at a higher rate than previously possible. Simply put: there aren’t enough hours in the day to consume the content available, requiring another great evolution to marketing theory in order to appease a group of consumers that have become oversaturated with different subject matter....
Have You Made the Business Case For Content Curation? If not, this data will help persuade your management to invest in content curation.
Despite this focus on content, 55% of businesses have trouble producing enough quality content and 39% of businesses have trouble getting sufficient budget for their content efforts.
Regardless of where the resources come from, marketers must fill this content gap because B2B customers are more than 58% of the way through the purchase process before they contact you.
They’ve done their research and homework online, applying the same behavior they use as consumers. To remain competitive, your business must be visible and findable across owned, social media and third party platforms using a mix of content offerings....
RebelMouse, the social-aggregation platform founded by Paul Berry — the former chief technology officer at Huffington Post — is relaunching as a full-fledged publishing system designed for media companies who want to control the social ecosystem around their content
Even after you've exhausted the usual channels for promoting your content, there's still other ways! Discover how to use FlipBoard to showcase your awesome marketing content.
As you are probably aware, great (and useful) content is the fuel behind good Inbound Marketing. There are lots of ways to publish content such as yourcorporate blog, and other online resources.
As you publish content, you'll want to be sure it gets found in search via SEOand also on social media. However, what if you could publish your own online industry-specific magazine (that's optimized for tablets) to an audience with over 100 million people?
Well, it's easier than you might think. Just use Flipboard.
In 2014, include content curation in the content marketing mix. Here's research to help you make the business case & actionable marketing tips.
Content marketing in 2014 requires a content curation component and related strategy. Why? Because despite increased content marketing budgets, content is projected to grow exponentially to 8 zettabytes by 2015 according to Mary Meeker of KPCB.
According to Google’s Zero Moment of Truth (ZMOT), buyers check an average of 10.4 sources when they research a purchase. This translates to providing lots of information targeted at answering their specific purchase related questions.Prospects are 70% of the way through their buying decision before they contact your firm, according to Google...
The post, "The Details Behind Kraft’s Content Marketing Strategy" had three things that were high-value: two matrices and a video from Julie Fleischer, Director of Media and Consumer Engagement at Kraft Foods.
....Reading through this point-of-view on content marketing also tied nicely into a conversation I had last week with Vernon Niven, CEO of the very-cool NeedTagger service, which is a “customer search engine for social media.” (Vernon is also, notably, an early investor in Flipboard.) In our conversation, he noted that as content marketing continues to grow, a successful and scalable content strategy increasingly relies on content curation as much as it does on content creation. Just like Joy’s Law, which states that “No matter who you are, most of the smartest people work for someone else,” there is a content corollary, which is that “The best content on the internet was created by someone else.”
Tying these two threads together comes up with the realization that the executional half of Fleischer’s model must have content curation as part of the model as well, not just content curation. Otherwise, the model can’t scale and, more importantly, you are under-serving your community by not sharing the best things with them....
This is not another article about content marketing. It’s not intended to convince readers that content marketing can help differentiate them from their competitors, showcase thought leadership, drive traffic, or engage their customers. A quick Google search of the phrase “content marketing for small businesses” yields more than 200 million search results, meaning that there are already plenty of people out there talking about these things (and probably trying to sell small businesses something in the process).
So who is this article for? Anyone who’s convinced, but not sure how they can make it work for their business. It’s for anyone who’s ever wondered whether it’s possible to have a content marketing strategy without creating any content.
While the short answer to this is no, there is good news. The first is that the investment of time and money it takes to create great content doesn’t have to be a barrier to entry. Almost any small business that really wants to get into the game can do so by being smart about how they’re allocating their resources and maximizing the content they do have.
The second piece of good news is that the sheer amount of free content online makes activities like curation arguably more important than content creation itself.
That said, content creation still needs to play a role in your strategy. Original content--whether it’s in the form of a blog, case studies, videos, infographics, etc.-- will help you define the point of view you want to convey and should help set the tone for all of your content marketing efforts. The key is to maximize the ways in which you distribute and supplement it with other, lower touch tactics. Read on for five of the best....
Content curation services, which had been one of the choice tools of marketing experts for some time now. Content curation is evolving from not being only a professional tool but a tool that saves web surfers time as personal service. It is important to note that the actual popularity of the phrase “content curation” has not decreased. On the contrary, GoogleTrends clearly show that the popularity of the keyword query and its various forms is growing. What does this mean? It means that more and more people are interested in content curation; it is no longer just for marketing professionals.. Why is this happening? Everybody knows that the amount of information exchanged through social networks and feeds is growing exponentially, following the well-known Moore‘sLaw. According to LikeHack’s research based on 3 million user accounts, people spend approximately one hour every day looking through unnecessary information. There are several services available today which solve this problem, and they are growing in popularity: Likehack, Storify, Pearltrees, Getprismatic and others....
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Repurposing is a common best practice among the most effective content creators: you can be much more efficient and prolific if you take a single idea and turn it 15 different ways rather than trying to come up with 15 brand new ideas. Ideas are super hard to come by, and when you get a great one you have to grab on with both hands and squeeze as much value out of it as you can. If you’re not sure what I mean by “repurposing,” think of it as taking a great idea and building off it to create something completely new. Kind of like IKEA Hacking, but for marketers. Repurposing comes in three different flavors: - atomization, which is breaking a single asset up into smaller pieces; - aggregation, which is pulling smaller pieces together into larger long-form assets; and - amplification, which is using the themes & messages of your core content to create related pieces that build the strength of your brand’s connection to the idea/topic overall. We’ll dive into each option separately so you can think about which method or methods makes sense for your content mix and marketing team....
Great news, marketers! A new infographic from Docurated shows that the work you do pays off: 83% of companies cite high-quality content as a top driver of winning new customers.
But there's a slight glitch in the baton handoff to Sales. Those awesome pieces you're putting out? Reps can't find them.
According to the infographic, 58% of surveyed organizations agreed that speed of RFI and RFP responses is important to signing new contracts. But unfortunately, salespeople are slowed by disorganization: 65% said the ability to quickly find content was a major sales pain point. The infographic also notes that sales reps can spend up to six and a half hours per week searching for the content they need....
How do you get news and ideas into the hands of already-well-informed opinion leaders in public office? And how do you add substantively to the public discourse while avoiding the trap of becoming "just more noise"?
These were some of the challenges General Electric faced in designing its ground-breaking #Pressing campaign. Linda Boff, GE's Executive Director, Global Brand Marketing, sat down with us to discuss the campaign and how partnering with RebelMouse provided her team with the end-to-end platform they needed to deliver high-quality curated content to their audience...
Integrating lead generation in your content strategy brings a measurable KPI that is aligned with any business’ #1 strategic objective: growing revenue.
... Perhaps more importantly: it works! Content is a great way to generate new connections that can lead to future business: by publishing relevant quality content that addresses potential prospects’ questions or interests, you generate opportunities to be discovered by them through their search queries or social media. Talking in the context of curation, we keep hearing testimonials of Scoopiteers who tell us they made valuable connections that originated with their curated content and developed further into business opportunities.
So as we multiplied the possibilities to generate leads from your curated content on Scoop.it Business and Enterprise versions, we wanted to give you a recap of how you can effectively do that when using content curation for your small business or company....
While search optimization morphs and shifts, new content filters will present different challenges to astute marketers.
...But as information density increases in my busy world, I could definitely see a day when I spend almost all my time with my own personalized filter. I would rarely see things outside my comfort zone because keeping me IN my comfort zone is exactly what these filters are trying to do! If Zite figures out I’m politically liberal, it is probably not going to offer an editorial with a conservative viewpoint. That would be a Filter Fail.
Every online organization is collecting data about us and determining what we are going to view and hear based on the stereotype they are creating for us.
While there are obvious benefits to this, the diversity of my content stream is also being strangled by every search and social media platform into same-dom. Interesting implications for how we learn and discover (or not discover) new ideas, no?...
Late last week Klout announced its intent to empower its users with the ability to view and share curated content that is custom-tailored according to the social graph of the user and the user’s audience. This is a throwback to early last year when LinkedIn actually did something similar — when its content was still useful. However, since curation is based on an individual user’s social graph and what actually resonates with their audience, this looks to be potentially better.
Klout describes it this way: “The ‘Create’ tab helps you find great articles and posts worth sharing with your audience. Unlike most apps that suggest content for your personal consumption, Klout intelligently recommends content that will strike a chord with your unique set of friends, fans and followers. Helpful tags highlight fresh content that is starting to trend as well as items that closely match the interests of your audience members and are likely to resonate with them.”
In addition to seemingly endless supply of freelance writers, there are also crowdsourcing websites that make the process a little more streamlined and smooth. The List.ly list below features several of the more prominent sites.
...Crowdsourcing content moves beyond simple creation or curation and opens a world of opportunities for freelance writers as well as business owners....
What is content curation? You provide value by identifying a specific target audience, filtering through relevant online content, then sharing only what you find most interesting, trendy or applicable to that audience....
The true power of content curation lies in how you take it past simple sharing to balance original content (brand journalism) with the shared to build influence and thought leadership. By adding consistent, high-value content, your visibility is much higher than just posting original content alone. It amplifies the frequency of your sharing.
Plus, as you integrate original with shared, it also becomes a way to showcase your brand’s culture and differentiators.I would like to add that curating by itself isn’t enough. Focus is critical to success – especially if you are trying to penetrate large topics or industries and build expertise/value....
Giuseppe Mauriello: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit. From reviewed article by The Next Web: "Hopflow lets users Discover and share content through following specific topics rather than individual sources, and based on these interests, a personalized flow of stories from around the Web is reeled in. You’ll need to sign up with your Twitter or Facebook credentials. Hopflow scanned my Twitter history and, quite accurately, told me all the subjects I am indeed interested in. You can, of course, manually select and deselect options as you see fit, and once you click ‘Done’, you’ll have a long stream of news stories based around your topics of interest. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others. “The social Web is full of content platforms that force people to manually follow and filter through sources and information,” says Erez Pilosof, CEO and Founder of Hopflow. ” In this contextual age, people want tools that are simple and provide targeted information. We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.” Read full article here: http://thenextweb.com/media/2012/11/13/hopflow-launches-into/ Try out it: http://hopflow.com
Via Giuseppe Mauriello, Steven Hughes, Mariage LLaguno
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Have you considered automating your content marketing? Content marketing automation takes traditional content marketing tasks and automates them to save you time and money. Thoughtful read.