Public Relations & Social Marketing Insight
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16 Content Curation Tools Which Can Streamline Your Efforts

16 Content Curation Tools Which Can Streamline Your Efforts | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediatoday.com - May 4, 2017 11:36 PM

More and more, marketers and social media managers are looking to technology for content curation tools to help them uncover great content, share it quickly, be more productive, and get detailed analytics surrounding what content works and what doesn’t.

There’s no question that there are plenty of content curation software options for marketers, making it difficult to find the perfect fit. Some of these content curation tools have a focus on the enterprise and some are built for small businesses and startups.

Here’s a look at 16 of the best content curation tools available

Jeff Domansky's insight:

Here's an excellent list of content curation tools, including several relatively new ones. Definitely worth checking out.

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Jeff Domansky's curator insight, May 4, 2017 11:44 PM

Here's an excellent list of content curation tools, including several relatively new ones. Definitely worth checking out.
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It's Time to Take Content Marketing Automation Seriously

It's Time to Take Content Marketing Automation Seriously | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingprofs.com - November 5, 2016 2:25 AM

Companies that use marketing automation have 53% higher conversion rates than companies that do not, according to the Aberdeen Group.

 

Though some marketers insist content marketing automation takes away the relationship between the brand and customer, automation can actually enhance that relationship.

 

Content marketing automation can be as simple as scheduled social media posts and as complicated as list segmentation and lead scoring. Depending on a brand's marketing and sales strategy, content marketing automation can dramatically improve conversion rates.

 

However, marketers really need to take automation seriously if they want to prove the success of a campaign....

Jeff Domansky's insight:

Have you considered automating your content marketing? Content marketing automation takes traditional content marketing tasks and automates them to save you time and money. Thoughtful read.

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Sample These 45+ Content Tools to Create, Curate, and Measure

Sample These 45+ Content Tools to Create, Curate, and Measure | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - August 6, 2016 11:02 AM
With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of content creation solutions to get your search started. We’ve divided it into three sections: create, curate, and measure.
Jeff Domansky's insight:
Here are 45 content creation solutions to help you create, curate, and measure courtesy of the Content Marketing Institute.
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Content Curation - Provide Quality Content Without Creating It

Content Curation - Provide Quality Content Without Creating It | Public Relations & Social Marketing Insight | Scoop.it
From blog.brand24.net - October 21, 2015 11:09 AM

We live in a world full of random information. In many cases, we tend to acquire the new knowledge by accident. We never know if we missed some crucial news. People feel that they are overloaded with the information chaos, that’s why they are looking for new ways to organize it. Content curation can become a cure for this problem. And for brands, it may constitute an opportunity to be of some help for the potential clients....

Jeff Domansky's insight:

Content curation in a nutshell: Drive traffic to your website and attract potential clients thanks to quality content distribution.

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Content Wins Customers ... If Sales Reps Can Find It | HubSpot

Content Wins Customers ... If Sales Reps Can Find It | HubSpot | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - August 20, 2014 4:27 PM

Great news, marketers! A new infographic from Docurated shows that the work you do pays off: 83% of companies cite high-quality content as a top driver of winning new customers.


But there's a slight glitch in the baton handoff to Sales. Those awesome pieces you're putting out? Reps can't find them.


According to the infographic, 58% of surveyed organizations agreed that speed of RFI and RFP responses is important to signing new contracts. But unfortunately, salespeople are slowed by disorganization: 65% said the ability to quickly find content was a major sales pain point. The infographic also notes that sales reps can spend up to six and a half hours per week searching for the content they need....

Jeff Domansky's insight:

Clearly, a curation strategy and the right curation tool (like Scoop.it) are key to solving this barrier to better sales results. 

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7 Ways to Take Content Curation to the Next Level - WP Mayor

7 Ways to Take Content Curation to the Next Level - WP Mayor | Public Relations & Social Marketing Insight | Scoop.it
From www.wpmayor.com - March 2, 2017 12:01 PM

One of the biggest disadvantages of content marketing is finding the time to produce quality content. As an online business owner, there are hundreds of other things that you need to take care of. That said, creative content production is the key to business growth.

 

Whether you’re new to blogging or are struggling to keep up with your publishing schedule – content curation can help. When used correctly, content curation helps grow your business by bringing your target audience to your brand. In this post, we’ll go over some things you can do to up your content curation game.

Jeff Domansky's insight:

A useful set of basic tips for content curation.

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Jeff Domansky's curator insight, March 2, 2017 12:05 PM

A useful set of basic tips for content curation.
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Content Curation for Effective Social Media and Email Marketing

Content Curation for Effective Social Media and Email Marketing | Public Relations & Social Marketing Insight | Scoop.it
From www.searchenginejournal.com - November 2, 2016 5:33 PM

For social media and email marketing to work well, you require a certain frequency of content sharing. Regular contact is necessary to drive a meaningful impact and keep leads warm and prospects interested. Effective content curation can help you meet content demand and deliver value to your audience.

Here are five powerful ways to do it....

Jeff Domansky's insight:

Jessica Davis shares five valuable curation tips..

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Repurpose Like a Pro: 3 Ways to Extend Your Long-Form Content

Repurpose Like a Pro: 3 Ways to Extend Your Long-Form Content | Public Relations & Social Marketing Insight | Scoop.it
From content.snapapp.com - March 24, 2016 3:42 AM

Repurposing is a common best practice among the most effective content creators: you can be much more efficient and prolific if you take a single idea and turn it 15 different ways rather than trying to come up with 15 brand new ideas.


Ideas are super hard to come by, and when you get a great one you have to grab on with both hands and squeeze as much value out of it as you can.


If you’re not sure what I mean by “repurposing,” think of it as taking a great idea and building off it to create something completely new. Kind of like IKEA Hacking, but for marketers.


Repurposing comes in three different flavors:


-  atomization, which is breaking a single asset up into smaller pieces;


-  aggregation, which is pulling smaller pieces together into larger long-form assets; and


-  amplification, which is using the themes & messages of your core content to create related pieces that build the strength of your brand’s connection to the idea/topic overall.


We’ll dive into each option separately so you can think about which method or methods makes sense for your content mix and marketing team....

Jeff Domansky's insight:

Repurposing is smart social media strategy. Recommended reading. 9/10

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imaginetsa's curator insight, March 24, 2016 9:32 AM

Repurposing is smart social media strategy. Recommended reading. 9/10
luisella's curator insight, March 24, 2016 9:47 AM

Repurposing is smart social media strategy. Recommended reading. 9/10
WikiBlinks's curator insight, March 27, 2016 1:31 AM

Repurposing is smart social media strategy. Recommended reading. 9/10
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Content Curation: The Art of a Curated Post | Content Marketing Forum

Content Curation: The Art of a Curated Post | Content Marketing Forum | Public Relations & Social Marketing Insight | Scoop.it
From www.curata.com - October 10, 2014 1:59 AM

What should a curated post look like? How much of the original article should I include? How do I align this content with my own content?


To help answer some of these questions and outline the anatomy of curated piece of content, we have created “The Art of a Curated Post.” Just like a painting, a good curated post is not complete without all of the necessary elements. Follow along as this curator — let’s call her Claire — paints the perfect post....

Jeff Domansky's insight:

What should a curated piece of content look like? Paint the perfect post with these five elements.

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Jeff Domansky's comment, October 10, 2014 6:27 PM
You're welcome Karen, I agree it's a useful depiction of curation.
Alexandre Rispal's curator insight, October 11, 2014 1:55 PM

#Curation #what you  should do #social media #rules
Miguel Damiani's curator insight, October 12, 2014 1:17 PM

Muy interesantes secretos para aprender a curar un artículo. Hay que tenerlos en cuenta
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50+ Tools for Content Curation and Content Marketing

50+ Tools for Content Curation and Content Marketing | Public Relations & Social Marketing Insight | Scoop.it
From smallbiztrends.com - July 21, 2014 4:00 AM

This list of 50+ tools is meant to help you find, sift and organize, then share – what’s relevant to your readers and audience.

Jeff Domansky's insight:

Lots of ideas for better curation and content marketing in this useful resource.

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Merideth Harrington's curator insight, July 22, 2014 3:21 PM

Everyone is always looking to make finding and sharing content more efficient. This article really sums up all of the options in a nice neat little package. So...the next time you are fresh out of content ideas, jump on one of these sites to find sharable content or to find some inspiration to unlock that writer's block! 
massimo scalzo's curator insight, July 23, 2014 3:55 AM

Wow ! 50+for Content Curation...
massimo scalzo's curator insight, July 27, 2014 8:23 AM

Wow ! 50 toos for Content & Marketing !
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