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In a prior post, I wrote about four tools to make you a content curating master. It’s easy to make mistakes in this process, and if you make some of these mistakes, you risk the loss of attention, followers, respect, and authority. But not to worry! I’ll provide suggestions on how to correct the mistakes. In this post, I cover common mistakes people make in content curation and how to solve them. 1) Frequency Mistake: You Share Too Often On Twitter, there’s a school of thought that people may miss your first tweet, so you should repeat the tweet multiple times. While I agree with this, a common mistake is to disregard spacing and variety. On spacing, it would be a mistake to post the same tweet five times, one hour apart. On variety, it would be a mistake to post those five tweets without other tweets mixed in. Think about your followers. If you’re one of 5,000 people a user is following, then your tweets will be evenly distributed across the other 4,999 users....
I once spent a week speaking at three different conferences that focused on one of the favorite themes of events around the world: how to have great ideas. Often it seems that there are only two things the world tells you about ideas: you should have more of them and they should be more creative. We dedicate entire conferences to better ideas and read best-selling books to inspire more of them. Yet over time, the sad truth is that the only thing most of us do better than coming up with ideas is routinely squandering them, with bad or no execution. Why do we fail to execute well on our best ideas so often? More importantly, what would it take to change that pattern?...
Curating other branded content has the power to bring more credibility to our own brands. It also helps us build relationships that can open up new doors, and it means fewer content creation tasks stacked high on our own plates.
But, that doesn’t mean we’re off the hook completely.
Quite the contrary, actually, because we have to select the best of the best. We’re like the librarians and fashion buyers of marketing — we have to find smart, beautiful content others will love.
The pressure that comes with that responsibility is no different than the strategy that goes into our own content creation efforts. And like anything else we do, curating content takes time.
Lucky for us, there are numerous tools and tricks to help. There are plenty of ways to put that newly discovered content into action. And the amplification benefits are widespread.
Ready to build even more value for your audience and your brand? Here are content curation methods to help you do that.
For demonstration purposes, let’s consider an article from the Atlantic Wire about a family who searched for “Pressure Cookers” on Google who were later visited by the police. In the rest of this post, I will describe a few templates and techniques to help you annotate curated content. Here are a few examples along with the pluses and minuses of each technique. As we dive into each technique, I’ve created this handy 2×2 to help you determine which annotation strategy is right for you....
If you’re in charge of social media accounts for yourself, or your business, you should be looking for content to share that’s relevant to your audience's interests. About half of this should be selected from the unstoppable pasta pot of content, helping to position yourself as an authority in your industry and connecting you with other influential people and businesses.
So how do you go about quickly and easily picking out great, topical, engaging content? A nice hearty plateful with a good mixture of sauce and spaghetti (if we’re to stick with the magic pasta pot analogy).
Here are 3 really simple steps I’ve taken to make my search for content easier, and ensure I have my finger on the pulse of the latest trending topics and conversations....
Guillaume Decugis, CEO, Scoop.it:
"Given this is one of our most frequently asked questions, we felt we should design a comprehensive guide on this topic with not just explanations on how content curation helps SEO but also data, results, lessons learned as well as advice and best practices from top SEO experts.
All of this in a visual and easy to read Slideshare format.
So if you still believe content curation is duplicate content or if you want to learn how to make the most of your curated content to improve your search rankings, get our Guide to Content Curation Benefits for SEO now...
It’s interesting to see that content curation is evolving from an opportunity to a necessity as Julia McCoy from ExpressWriters recently noted in the Search Engine Journal explaining how we must curate content in 2015.
Why is that happening? Why is this accelerating?
As communication shifts from traditional methods (PR, advertising, old-style SEO…) to new ones (content marketing, inbound marketing, social media…), professionals and businesses can not only become their own media: they have to. This is something Brian Solis noted about brands a few years ago, as social networks started to become significant for content distribution, when he said they needed to become media to earn relevance. But today, this is not about brands anymore: social networks are not just significant, they are dominant. They became social media and they’re just the main way we receive and consume content. Even search evolved to reflect that and Google changed their algorithms in a defensive way. Today, this about every company, big or small and whether you think of your business as a brand. Not just businesses but professionals too have to build their personal brands and show thought leadership through the content they publish. At Scoop.it, we like to summarize that by saying that:
You are the content you publish.
But another thing changed as well: after an initial period where we learned how to like, follow, subscribe or mark as spam, we, as content consumers, are regaining control. We have tools to filter the noise, we learn how to manage information overload. So in this new world of communication, professionals or companies who want to get heard need to consider this question:
Do people listen to you because they have to or because they want to?...
...We share 25 stories per day. We read even more that don’t make the cut.
Where do we turn to find so much shareable content?ç
I’ll be happy to let you in on our not-so-secret sources—some of our favorite newsletters, tools, and apps for finding and sharing our favorite stories. If you’ve got a source that didn’t make our list, feel free to add it in the comments! We’re always on the lookout for new places to hunt....
“And the web stormed the enterprise and disrupted roles, tasks and jobs: it cast speed, openness, flexibility and efficiency throughout, sparing no business processes: manufacturing, logistic, accounting, customer relation management, lead generation…”
The digital mutation is also profoundly disrupting how knowledge is acquired, organized and shared. Knowledge is an intangible, yet strategic asset of any enterprise. With businesses becoming more virtual and dematerialized, its value is patently and rapidly growing.
How does the enterprise adapt its Knowledge management practice to the digital age? Did the web annihilate the older knowledge management paradigms? How can the enterprise benefit, and not succumb, to a web-driven, pervasive and real-time knowledge? We at Scoop.it have noticed amongst our business clients a growing concern regarding the evolution of Knowledge sharing; we’ve run a survey (500 respondents) to better comprehend the challenges, objectives and stakes. Let’s share some insights....
Via Guillaume Decugis
Museums curate works of art. We digital marketers curate blog posts.
Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers.
Finding and sharing exquisite content has never had more value than it does today.
People love being told what’s good to read or essential to see. With that in mind, we’ve collected some ways to get started with curation and to do so as efficiently and expertly as possible....
A collection of off-the-beaten-path places to find content to share to keep your Twitter, Facebook, and social media profile full.
...The discovery process for great content has a similar thrill. How great does it feel to share a bit of awesomeness that few others have found?Without a doubt, sharing great finds on Twitter, Facebook, LinkedIn and other social networks is a smart way to with your followers. Did you know 25 percent of Tweets contain links and 56 percent of retweets contain them?
People love a good content share. And in order to give the people what they want, sometimes you’ve got to dig a little deeper. Here are 17 unexpected places to look..
Engaging in content curation is a powerful and wonderful way to share your story, build your expertise, add value to customers and prospects, build a community, bring your voice into the world on a topic, construct a solid reputation and credibility, and have fun doing all.
If you are into relationship marketing content curation can be a wonderful experience. It is a very persuasive way for people to experience your brand and for you to engage in a unique kind of storytelling. To be successful at this, here are a few tips...
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Content curation is all about mining the internet for material that can be shared on your social networks. It’s about finding great content and presenting it to your social media followers in a way that’s organized and meaningful.
The thing is, you’re probably not thinking strategically when you’re scrolling through your phone and posting from bed in the morning.
Content curation strategy is what makes the difference between mediocre and exceptional content curation in business.
Strategy is a must when it comes to content marketing, which includes content curation....
We pour our heart and soul into uncovering research, crafting new ideas and then bringing those strategies to life. If you’ve ever built a content plan but your blog posts or ebooks were only met with crickets, this piece will arm you with some great insights to ensure that your blog posts get shares and your strategy never flops again.
Over the last few years, I’ve created, revised and enhanced content marketing plans for many brands and organizations. I consistently see marketing mistakes that cause strategies to go off the rails and brands to bleed money into efforts that aren’t working.
In this post, I’m going to discuss eleven content marketing mistakes I see often - and how to fix those mistakes and stop the bleeding....
...“Mainstream news organizations have endured a skeptical public for decades,” said Kjerstin Thorson, a professor at the Annenberg School for Communication and Journalism at the University of Southern California.
Now, she says, social media companies may face similar, and perhaps jarring, scrutiny.
Facebook declined to say how many people have editorial roles, as did Instagram, which Facebook owns. But several other companies provided some details about their operations that suggest the scope and variety of their editorial ambitions.
Snapchat said it has around 75 people who produce content, collecting and annotating videos and photos of live events and sometimes adding on-the-scene reporting themselves. Twitter employs just under a dozen people in the United States and around two dozen worldwide to collect and describe postings about notable topics.
Vine, the video service owned by Twitter, employs five to 10 people to highlight videos and producers that might have been overlooked by the audience, or that the company simply wants more people to see.
Vine employs five to 10 people to highlight videos on its site.
“Where curation picks up,” said Ankur Thakkar, the editorial lead of Vine, “is that you need human eyes and ears to pick up on a cultural trend that a machine might not see.”
In some cases, these teams coexist with media professionals working elsewhere on the platform. Peter Hamby, a former CNN political reporter, oversees a team of six journalists within Snapchat, while media companies — including CNN — produce content for the company’s Discover feature....
If you know something about content curation, you likely wonder how it could possibly be useful for increasing site or blog traffic. How can the process of collecting, organizing, and displaying information on a specific subject become a tool for attracting more readers?
There seems to be a disconnect. How can you increase traffic to your site or blog when you are gathering content from other online sources? You may even be pointing your readers to other sites. There are many content curation tools and networks....
A couple of weeks ago, I had the honor to feature content curator Karen Dietz on the blog.
Karen does a stellar job at presenting her posts. And this is what I would like to show you today.
Below is one of the best curations I have read from her....
Social media is an important part of your small business marketing plan. Coming up with relevant and interesting content to post on a regular basis (that isn’t just about your biz) requires a little extra time.
At this point, you might be thinking that you don’t have time to sit around, browse the web, find great content and then post it to your social media accounts. Thankfully, there are free and low cost tools out there designed for busy small businesses like you. You can use curation tools. These social media tools find or suggest content that your audience will like and make it easy for you to share it. Here’s a list of three to check out:...
Great news, marketers! A new infographic from Docurated shows that the work you do pays off: 83% of companies cite high-quality content as a top driver of winning new customers.
But there's a slight glitch in the baton handoff to Sales. Those awesome pieces you're putting out? Reps can't find them.
According to the infographic, 58% of surveyed organizations agreed that speed of RFI and RFP responses is important to signing new contracts. But unfortunately, salespeople are slowed by disorganization: 65% said the ability to quickly find content was a major sales pain point. The infographic also notes that sales reps can spend up to six and a half hours per week searching for the content they need....
Have You Made the Business Case For Content Curation? If not, this data will help persuade your management to invest in content curation.
Despite this focus on content, 55% of businesses have trouble producing enough quality content and 39% of businesses have trouble getting sufficient budget for their content efforts.
Regardless of where the resources come from, marketers must fill this content gap because B2B customers are more than 58% of the way through the purchase process before they contact you.
They’ve done their research and homework online, applying the same behavior they use as consumers. To remain competitive, your business must be visible and findable across owned, social media and third party platforms using a mix of content offerings....
As a blogger, you may not always get to produce content as much as you want, so to keep your social accounts fresh and updated, you may need to curate other people’s stuff.
Plus you can’t just always promote your own posts 24/7 especially if you’re a newbie or you’ll become repetitive and eventually bore your followers.
But remember, you have to be picky with what you curate. Share content that your audience cares about. Don’t just randomly post anything or you’ll just frustrate your users. And this is why I’m writing this post, to help you find great stuff....
In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.
This presentation explains why and outlines content curation best practices for SEO.
Via Guillaume Decugis
In a recent post, top content marketer and blogger Mark Schaefer scored a hit and started a big controversy by predicting the end of content marketing as we know it because of a forecasted Content Shock.
With Content Marketing having been all the rage these past few years, his post made some noise generating responses and debate from many. And while a lot of people have given numerous arguments as to why he’s right or wrong – including Shel Holtz who argues that as content consumers we become better and better at filtering content through various curation tools – nobody yet has looked at the role publishing-by-curation and the interest graph played in that picture.
Some people say content curation is useless, but I disagree. When done properly, it can actually demonstrate your expertise to your target audience.
...I was reading a blog post the other day that declared that content curation does nothing for the curator, their SEO or their traffic. As the author of the post doesn’t appear to curate very much at all, I wondered how they came to that conclusion? What is curated content? Content curation means pulling together content from various sources and presenting it to the reader in your own unique way. It’s a step beyond the normal list post or an effective link post. It may be easier to understand content curation by defining what it is not: Content curation doesn’t mean presenting a list of stories or a weekly roundup of links. It’s not a simple cut and paste job where you rip off content from someone else and imagine you are presenting it in some fresh and exciting way....
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In this post, Dennis Shao covers common mistakes people make in content curation and how to solve them.