Public Relations & Social Marketing Insight

Even after you've exhausted the usual channels for promoting your content, there's still other ways! Discover how to use FlipBoard to showcase your awesome marketing content.

As you are probably aware, great (and useful) content is the fuel behind good Inbound Marketing. There are lots of ways to publish content such as yourcorporate blog, and other online resources.

As you publish content, you'll want to be sure it gets found in search via SEOand also on social media. However, what if you could publish your own online industry-specific magazine (that's optimized for tablets) to an audience with over 100 million people?

Well, it's easier than you might think. Just use Flipboard.

Content curation is a great way to supplement your original blog content. Shrink the Internet and Add ValueA curator is an information chemist.

He or she mixes atoms together in a way to build an info-molecule. Then adds value to that molecule – Robert Scoble

Being a Content Marketer, I’m sure you’ve noticed the sheer amount of new content being produced on the Internet – social, blogs, videos, podcasts, hangouts, etc. The amount of new content created is mind boggling.

Your audience, more than likely, is challenged for spare time, and would prefer not to wade through the sea of Internet content to find what they want. You can help make their life easier by providing relevant, high quality, meaningful content in an easily accessible location.Shrink the Internet for them!...

This is not another article about content marketing. It’s not intended to convince readers that content marketing can help differentiate them from their competitors, showcase thought leadership, drive traffic, or engage their customers. A quick Google search of the phrase “content marketing for small businesses” yields more than 200 million search results, meaning that there are already plenty of people out there talking about these things (and probably trying to sell small businesses something in the process).

So who is this article for? Anyone who’s convinced, but not sure how they can make it work for their business. It’s for anyone who’s ever wondered whether it’s possible to have a content marketing strategy without creating any content.

While the short answer to this is no, there is good news. The first is that the investment of time and money it takes to create great content doesn’t have to be a barrier to entry. Almost any small business that really wants to get into the game can do so by being smart about how they’re allocating their resources and maximizing the content they do have.

The second piece of good news is that the sheer amount of free content online makes activities like curation arguably more important than content creation itself.

That said, content creation still needs to play a role in your strategy. Original content--whether it’s in the form of a blog, case studies, videos, infographics, etc.-- will help you define the point of view you want to convey and should help set the tone for all of your content marketing efforts. The key is to maximize the ways in which you distribute and supplement it with other, lower touch tactics. Read on for five of the best....

Social reader app Flipboard has already gathered a substantial base of more than 50-million happy flipping users, who can subscribe to read beautiful magazines constructed from social media updates and RSS feeds. But it’s not finished with the community just yet: its app experience has now become even more personalised with the addition of new features which allow its users to make their own custom magazines.

Yep. If you’re bored with the seemingly endless Flipboard-curated categories covering everything from DIY to news, tech, travel and sport, you can now create your own magazine from whichever social media and online sources you wish. In a bid to make everyone an editor as well as a reader, the new version (which hit Apple’s App Store today) has introduced a new ‘+’ button which allows users to quickly add a video, article, photo or audio clip to their own magazines. Unfortunately, it just extends to individual posts at this stage, not entire feeds.

Capitalising on niche interests, these magazines can be set as public or private, and shared, subscribed to and commented on by other users. Flipboard is also helping to promote the shift to user-curated content by highlighting interesting new user-curated magazines through a new ‘By Our Readers’ section in its content discovery section....