Public Relations & Social Marketing Insight

...Let’s be clear, for the sake of argument, about some definitions here. I’m not in this instance talking about taking someone else’s content and repurposing it in some manner on another site. So this isn’t about a story that first appeared on the New York Times’ site and rewording a couple sentences before posting essentially the same story on another site. The “curation” I’m talking about is taking links to stories, posts, photos and other material and linking to it from a platform like Twitter, Facebook or Tumblr. And that’s something that doesn’t need to be controversial since it’s simply all about telling a story.

I’ve been pondering Matthew Ingram’s post about blowing up the concept of the news article for several days and how it relates not just to journalism but also corporate publishing programs. Specifically I’ve been focusing on where he makes the point that increasingly the model that works best is “small pieces, loosely joined.” That’s where the idea of curation comes in since it’s those smaller pieces that curation fills in....

[Excellent read for all curators and wanna-be curators - JD]