Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Use Content Curation for Brand Content Diversity & Expertise | TopRank

Use Content Curation for Brand Content Diversity & Expertise | TopRank | Public Relations & Social Marketing Insight | Scoop.it
Are you guilty of any of the behaviors of a me-me-me brand? Learn how content curation can help companies diversify their content & better serve audience needs. ...Back in late 2011, Jay Baer conducted a study to determine how audiences in social responded to the two different content types (that is created vs. curated). What he found was staggering, and still some of the best data on the subject of content curation. Brands that posted curated content linking to 3rd party sites experienced a 33% increase in clicks vs. those with original content linking back to their own site. Your Recovery Starts Today Now is not the time for denial! To identify and cure the symptoms of a ‘Me-Me-Me’ brand and prevent a relapse, follow these 3 simple steps...
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Scooped by Jeff Domansky
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Swayy is a beautiful new dashboard for discovering and curating online content

Swayy is a beautiful new dashboard for discovering and curating online content | Public Relations & Social Marketing Insight | Scoop.it

What is Swayy? It’s like Percolate and LinkedIn recommended articles, mixed with trending keywords for the topics you find interesting, combined with an analytics dashboard that shows the trends of what you do and how people react to it. I like it for the simplicity and accuracy of the content curation. Everything I’m actually interested in reading is in one place – I don’t have to skip from another major tech blog over to Harvard Business Review then hop over to another major tech or business blog. It’s all in there. And it has saved me So Much Time....

Jeff Domansky's insight:

Even in beta, in my early look, Swayy is impressive for curation...

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