Public Relations & Social Marketing Insight

In the world of content, it’s hard to know what’s too much and what’s not enough without testing it out. Marketers are famous for wanting to test before implementing but it’s always good to have a few benchmarks in place before you run with a program.

 

When chatting with folks about their content marketing programs, I often get asked “how often is too often?” and to be honest, it depends on  your program and your content. Below are a few guidelines that will help you make an informed decision on how often to post content for your business....

Are you guilty of any of the behaviors of a me-me-me brand? Learn how content curation can help companies diversify their content & better serve audience needs. ...Back in late 2011, Jay Baer conducted a study to determine how audiences in social responded to the two different content types (that is created vs. curated). What he found was staggering, and still some of the best data on the subject of content curation. Brands that posted curated content linking to 3rd party sites experienced a 33% increase in clicks vs. those with original content linking back to their own site. Your Recovery Starts Today Now is not the time for denial! To identify and cure the symptoms of a ‘Me-Me-Me’ brand and prevent a relapse, follow these 3 simple steps...