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The Busy Person's Guide to Content Curation: A 3-Step Process

The Busy Person's Guide to Content Curation: A 3-Step Process | Public Relations & Social Marketing Insight | Scoop.it
From blog.bufferapp.com - May 6, 2014 2:26 AM

Museums curate works of art. We digital marketers curate blog posts.


Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers.


Finding and sharing exquisite content  has never had more value than it does today.People love being told what’s good to read or essential to see. With that in mind, we’ve collected some ways to get started with curation and to do so as efficiently and expertly as possible....

Jeff Domansky's insight:

This is a really well done guide to content curation, useful for newcomers and old hands alike.

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Swayy is a beautiful new dashboard for discovering and curating online content

Swayy is a beautiful new dashboard for discovering and curating online content | Public Relations & Social Marketing Insight | Scoop.it
From thenextweb.com - March 21, 2013 9:24 AM

What is Swayy? It’s like Percolate and LinkedIn recommended articles, mixed with trending keywords for the topics you find interesting, combined with an analytics dashboard that shows the trends of what you do and how people react to it. I like it for the simplicity and accuracy of the content curation. Everything I’m actually interested in reading is in one place – I don’t have to skip from another major tech blog over to Harvard Business Review then hop over to another major tech or business blog. It’s all in there. And it has saved me So Much Time....

Jeff Domansky's insight:

Even in beta, in my early look, Swayy is impressive for curation...

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Building Online Influence With Content Curation | SmartData Collective

Building Online Influence With Content Curation | SmartData Collective | Public Relations & Social Marketing Insight | Scoop.it
From smartdatacollective.com - December 8, 2012 8:40 PM
Social media influence is measured by the quality of your content. But what if you can’t always come up with content?

 

Now, suppose I were to tell you that you don’t always have to create your own content. Sharing content from others can be just as effective and valuable to your audience as if you had written it yourself.

 

This is called content curation. Connecting with communities and building influence in a way that grows your business can be achieved with a strategy that balances curated and original content. In this post, I’m going to discuss the value of curated content and give you some actionable tips to easily implement this tactic as part of your social media strategy.

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Use Content Curation for Brand Content Diversity & Expertise | TopRank

Use Content Curation for Brand Content Diversity & Expertise | TopRank | Public Relations & Social Marketing Insight | Scoop.it
From www.toprankblog.com - March 21, 2013 9:31 AM
Are you guilty of any of the behaviors of a me-me-me brand? Learn how content curation can help companies diversify their content & better serve audience needs. ...Back in late 2011, Jay Baer conducted a study to determine how audiences in social responded to the two different content types (that is created vs. curated). What he found was staggering, and still some of the best data on the subject of content curation. Brands that posted curated content linking to 3rd party sites experienced a 33% increase in clicks vs. those with original content linking back to their own site. Your Recovery Starts Today Now is not the time for denial! To identify and cure the symptoms of a ‘Me-Me-Me’ brand and prevent a relapse, follow these 3 simple steps...
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Five Good Reasons To Curate Content Already Published in Your Niche

Five Good Reasons To Curate Content Already Published in Your Niche | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - January 14, 2013 9:47 PM

One of the things that often comes up as I am suggesting blog topics for clients is “Why should I cover this topic when it’s been covered by other blogs?” It’s a great question – most businesses and bloggers think that they should only write about things seldom covered.

 

While you do want to cover unique topics, you might also want to consider tackling the common topics as well. Here are five good reasons why....


Via Robin Good
Jeff Domansky's insight:

Nice review of curation basics...

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Randy Rebman's curator insight, January 15, 2013 2:18 PM

A good overview of why it is good to curate content. I also think that for teachers the curation of content can be very meaninfult as they apply certain ideas and technology to their teaching. Their curation in a 'niche' can reflect their growth and development.
Alfredo Corell's curator insight, January 16, 2013 5:44 PM

The 5 reasons are:
1. You want to be the main resources in your niche.
2.You want your blog to rank in search results for particular keywords.

3. Your audience wants to know your thoughts on a particular topic.

4. The last time the topic was covered was so long ago, it’s out of date.5. You could get listed in a roundup post about a particular topic.

 

GO!!! CURATE
'Timothy Leyfer's curator insight, January 16, 2013 11:45 PM

This article provides a frame work tha you can use to model your curation strategies around.I saved a copy of this for future reference Give it a look!...

Timothy Leyfer
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