Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How Small Businesses Can Use Content Curation To Keep Up Their Social Media Presence

How Small Businesses Can Use Content Curation To Keep Up Their Social Media Presence | Public Relations & Social Marketing Insight | Scoop.it

Content curation is one of the best ways for businesses to keep their audience constantly engaged on social with minimum effort.

By sharing content from relevant and popular sources, small businesses can gain the trust of their audience with ease and build credibility. Curated content is also a great conversation starter.

But when curating content you have to understand and work with your audiences' interests in mind. Remember that you're curating content FOR them, if it doesn't click then you're strategy is going to fail....

Jeff Domansky's insight:

Here's a practical guide to using content curation to gain profile for your small business

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How to Find Amazing Content That No One Knows About...Yet

How to Find Amazing Content That No One Knows About...Yet | Public Relations & Social Marketing Insight | Scoop.it
Sending a newsletter in itself is not difficult. But curating an excellent newsletter that people love and find valuable is much more challenging. Creating a successful newsletter takes a lot more thought and effort than linking a handful of articles in an email template. You need a trusted arsenal of content curation tools to help you manage all the content.

Let’s take a closer look at what it takes to be a curator, the content curation tools available to you, and how you can find content that few people are already sharing. To get started, there are three things a curator should do before they start to source their content.
Jeff Domansky's insight:

Here's a useful post that shows how curators can work best and looks at 10e best curation tools available.

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