Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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6 Common Content Curation Mistakes (and How to Correct Them)

6 Common Content Curation Mistakes (and How to Correct Them) | Public Relations & Social Marketing Insight | Scoop.it

In a prior post, I wrote about four tools to make you a content curating master. It’s easy to make mistakes in this process, and if you make some of these mistakes, you risk the loss of attention, followers, respect, and authority.

 

But not to worry! I’ll provide suggestions on how to correct the mistakes. In this post, I cover common mistakes people make in content curation and how to solve them.

 

1) Frequency Mistake: You Share Too Often

On Twitter, there’s a school of thought that people may miss your first tweet, so you should repeat the tweet multiple times. While I agree with this, a common mistake is to disregard spacing and variety.

 

On spacing, it would be a mistake to post the same tweet five times, one hour apart. On variety, it would be a mistake to post those five tweets without other tweets mixed in. Think about your followers. If you’re one of 5,000 people a user is following, then your tweets will be evenly distributed across the other 4,999 users....

Jeff Domansky's insight:

In this post, Dennis Shao covers common mistakes people make in content curation and how to solve them.

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Build Value With These Bright Methods for Content Curation | ClearVoice

Build Value With These Bright Methods for Content Curation | ClearVoice | Public Relations & Social Marketing Insight | Scoop.it

Curating other branded content has the power to bring more credibility to our own brands. It also helps us build relationships that can open up new doors, and it means fewer content creation tasks stacked high on our own plates.

But, that doesn’t mean we’re off the hook completely.

Quite the contrary, actually, because we have to select the best of the best. We’re like the librarians and fashion buyers of marketing — we have to find smart, beautiful content others will love.

The pressure that comes with that responsibility is no different than the strategy that goes into our own content creation efforts. And like anything else we do, curating content takes time.

Lucky for us, there are numerous tools and tricks to help. There are plenty of ways to put that newly discovered content into action. And the amplification benefits are widespread.

Ready to build even more value for your audience and your brand? Here are content curation methods to help you do that.

Jeff Domansky's insight:

Great curation tips and strategies from ClearVoice.

Jeff Domansky's curator insight, April 19, 2017 11:48 PM

Great curation tips and strategies from ClearVoice.