Public Relations & Social Marketing Insight

There are many reasons why influencer amplification works. As Traackr’s Pierre Assayag puts it: rising above the noise is hard – even for established brands – so you need the help of credible, trusted, influential people in your industry.

So the question is: What is an easy way to get started with building influencer relationships?

Influencers typically don’t respond to cold calls. The agencies who believe that email campaigns to people with a Klout score above XX to promote content to share – they’ll finish to die soon if they’re not already extinct. For influencers to amplify your content, you need to build relationships with them.

There are several ways to build relationships with influencers but like any relationship building, you have to give before you get....