Public Relations & Social Marketing Insight
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Content Curation Tools & Concepts

Content Curation Tools & Concepts | Public Relations & Social Marketing Insight | Scoop.it
From marketingland.com - May 8, 2013 2:28 AM

Social media and content distribution are often chief tactics included in a content marketing strategy; but, it’s not possible (or recommended) to share your own content 100 percent of the time. As a result, having a content curation and/or aggregation plan might be something to consider as a part of your long-term content marketing strategy.

 

There are many tools available to aid in finding industry-specific quality content that you can share with your audience to continually position your brand as an expert. Additionally, these content pieces can serve as inspiration for future content concepts. Below are nine tools and concepts to utilize for content curation...

Jeff Domansky's insight:

Great overview of tools and curation concepts that may help you in your social marketing programs.

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A Little List of Algorithm-based Content Aggregator Websites - ScottCowley.com

A Little List of Algorithm-based Content Aggregator Websites - ScottCowley.com | Public Relations & Social Marketing Insight | Scoop.it
From www.scottcowley.com - April 9, 2013 2:11 AM

Excellent list of algorithm-based content aggregators, including hybrids with voting or editorial components. These are the best of the best tools for content marketing, curation and PR....

Jeff Domansky's insight:

Absolutely recommended reading. What a tremendous list of content marketing resources!

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Stop Knocking Curation: Steve Rosenbaum | Columbia Journalism Review

Stop Knocking Curation: Steve Rosenbaum | Columbia Journalism Review | Public Relations & Social Marketing Insight | Scoop.it
From www.cjr.org - January 24, 2013 10:53 PM

Curation has been steadily rising as a concept as the sheer volume of undifferentiated content has made it nearly impossible for mere mortals to find useful, thoughtful, contextual content on the Web.

 

But its practice is undervalued. In just one example, a 2012 wrap-up in The Atlanticcalled “curate” one of the “words we’d just as soon never write or see or hear spoken again.”

 

I disagree. Information overload drives content consumers to look for human filtered, journalist vetted, intellectually related material. This hunger for coherence isn’t unreasonable; it’s essential....


Via Robin Good, Giuseppe Mauriello
Jeff Domansky's insight:

Steve Rosenbaum builds a great case for curation as a valuable journalism skill if it avoids "content promiscuity."

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Bettye Zoller's curator insight, January 26, 2013 10:38 PM

Curation is very helpful in today's frantic age of OVER INFO.
'Timothy Leyfer's curator insight, January 27, 2013 12:29 AM

Robin persues the question of what we should aim for in content curation by taking a look at what content curation is not. It is not just selecting stuff and dumping it on your customers.

 

While this article is aimed at journalyst, there is alot of stuff that we can learn from it that can help in our content marketing efforts.

 

Great information from one of the masters of Content Curation, Robin Good - Check it out

 

Timothy Leyfer...
Stephen Dale's curator insight, February 20, 2013 12:00 PM

Confirms what most of us have come to realise: good curation is a human skill and not something that can be trusted to computer algorithims....or people in marketing!
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Forget big data, think content curation: Gartner

Forget big data, think content curation: Gartner | Public Relations & Social Marketing Insight | Scoop.it
From www.itworldcanada.com - April 13, 2013 7:52 PM

It’s human, it’s simple, it’s visual and it’s curated.

 

When it comes to social marketing, organizations are more focused on curated content rather than big data, according to Jake Sorofman, research director for analyst firm Gartner Inc. 

“OK, don’t forget about big data – it’s a big deal,” Sorofman wrote in a recent blog. “But, these, days content may be giving data a run for it money.

 

For instance, Gartner’s 2013 Digital Marketing Spending Survey found that content creation and social marketing accounted for 21 per cent of digital marketing budgets and as much as 47 per cent of companies see content creation and curation as the top role of their social marketing teams. The survey queried 200 marketers from North American firms with more than $500 million in annual revenues on how they allocate their budgets and which activities are contributing to their success....

 

Jeff Domansky's insight:

Curation plays a key role in social marketing according to Gartner's Jake Sorofman

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Insight Narrator's comment, April 15, 2013 7:47 AM
Investment in multiple skill-sets is critical. Don't put all your eggs in the 'big data' basket at the expense of good content creators!
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Social reader Flipboard’s new app lets you make your own magazines | memeburn

Social reader Flipboard’s new app lets you make your own magazines | memeburn | Public Relations & Social Marketing Insight | Scoop.it
From memeburn.com - March 27, 2013 6:39 AM

Social reader app Flipboard has already gathered a substantial base of more than 50-million happy flipping users, who can subscribe to read beautiful magazines constructed from social media updates and RSS feeds. But it’s not finished with the community just yet: its app experience has now become even more personalised with the addition of new features which allow its users to make their own custom magazines.

 

Yep. If you’re bored with the seemingly endless Flipboard-curated categories covering everything from DIY to news, tech, travel and sport, you can now create your own magazine from whichever social media and online sources you wish. In a bid to make everyone an editor as well as a reader, the new version (which hit Apple’s App Store today) has introduced a new ‘+’ button which allows users to quickly add a video, article, photo or audio clip to their own magazines. Unfortunately, it just extends to individual posts at this stage, not entire feeds.

 

Capitalising on niche interests, these magazines can be set as public or private, and shared, subscribed to and commented on by other users. Flipboard is also helping to promote the shift to user-curated content by highlighting interesting new user-curated magazines through a new ‘By Our Readers’ section in its content discovery section....

Jeff Domansky's insight:

Encouraging development for curators, marketers, PR and content pros. 

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