Public Relations & Social Marketing Insight

If you’re not already practicing content curation on your non-profit’s Facebook Page, you absolutely should be! Content curation is the practice of finding and sharing high-performing content from other Pages. This practice allows you to post more often and increases your Page’s reach and engagement.

This case study shows the effects it had on Northshore Veterinary Hospital’s Facebook Page after just a week of practice. (If you’d like to dig into the strategy of content curation further, this article is for you.)

Brita Kiffney is one of the lovely veterinarians at Northshore and is responsible for managing their Facebook Page. We had the pleasure of sitting down with her one day and diving into their Facebook Page and strategy.

When we first spoke to her, she was posting as little as one post or fewer per day. When she had the time to upload an original picture of one of her patients, she would do so. If she didn’t have time that day, she wouldn’t. But even with how little she posted to their Page, they still enjoyed solid engagement from their fans. This told us that Northshore’s Page had a ton of untapped potential waiting to be unlocked....

...If you haven’t used content curation as part of your content marketing strategy, you could be missing out.  Content curation sites and pages frequently attract audiences because they fulfill a very real need to skip through the clutter and find valuable content.  People simply don’t have the time nor the patience to pore through pages of Google results, Twitter feeds, and Facebook messages in order to find the items that want.  Content curation offers up a considerably faster and potentially useful avenue for discovery.

When you curate content well, you can build up an audience of people who depend on your ability to point them towards the resources they need.  You become an authority figure, a trusted source.  And in the internet, that trust is invaluable....

Excellent list of algorithm-based content aggregators, including hybrids with voting or editorial components. These are the best of the best tools for content marketing, curation and PR....

For the online marketer the world just gets tougher each day. Inbound marketing and content marketing are great techniques, but the time, effort and strategy needed to drive sustainable results for a B2B company is daunting. Thankfully content curation tools provide relief by helping business provide relevant content to their readers in a quick time.

With multiple types of content curation tools & platforms available its difficult to understand what would work best for your business. Content curation platforms are using videos to promote and educate their prospective buyers to showcase how effective their solution is.
Sales is increasingly seeing the use of videos in the following areas :

• Overview video of a product / solutions
• Intro / Getting started video using animation & UI Mockups
• How To Videos
• Youtube Promo / Promotional Video
• Infographics / Statics bundled to create Use case videos

In this article we look at 20 video marketing examples used by content curation tools that are on the spot. Watch these videos to get ideas for marketing your own content curation solution....

...Shuttlerock is a white label photo and content sharing platform embedded on your website. It allows you to generate, curate and publish photos and stories. It means that your website is no longer one dimensional; it’s now multi-dimensional using customers, staff and partners and their social channels to bring your site to life.

What are the key benefits? The platform was born out of the frustration of creating content and engagement at scale. Here are the key benefits that highlight how it it will assist you with the marketing of your business on a social web that craves fresh unique content.

- More high quality engagement leading to more sales. This is created by the generation of ‘real’ content from ‘real’ people. This “is” content marketing.

- Better interaction with customers AND their friends: a social platform on “your” website. And more control of the customer relationship, content and conversations.

- Creates an on-going source of fresh content which you can share to your company’s social channels.

- Higher search engine rankings. Search engines require fresh content and they rate the social conversations that Shuttlerock encourages.

- Helps you build a valuable email list of your customers and their friends....