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A new news app for the iPad is offering an in-depth look at some overlooked topics in a visually rich formula....
Curating content to feed the hearty appetites of the news-obsessed is a tall order. Readers demand high quality stories that both inform and entertain. Now, a new news app for the iPad is offering an in-depth look at some overlooked topics in a visually rich formula. It's called Track180, it debuts on the iTunes store today, and it may just be a hit with both consumers and third party publishers. Instead of repurposing the news like Circa or Flipboard,
Track180 sends users directly to the site that sources the content, which doesn't rob sites of one of the most valuable commodity of the era: Pageviews. The interface of the app is an in-depth topic exploration with curated content from a team of journalists experienced and trained to contextualize crucial stories. So users get rich multimedia content, multiple sources and perspectives, and a "ripple effect" tool that lets readers explore a given story's impact across topics and social channels....
A news app worth exploring based on others' early experience.