Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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What is Content Curation: Top 10 blog posts 2012 you can't miss

What is Content Curation: Top 10 blog posts 2012 you can't miss | Public Relations & Social Marketing Insight | Scoop.it

What is Content Curation? Content Curation is the process to discover, grab and organize digital content for a specific niche or matter. The difference between content curation and content aggregation is that it involves human processes in order to filter and present relevant content.

 

A Content Curator is the person who does the job. Content Curation is very important and it’s a recent trend in the Social Media industry (and other businesses as well). Content Curation helps businesses, bloggers and brands to build their authority.

 

Contents can be articles, blog posts, videos, tweets, RSS Feeds and much more. There are no limits. We have curated the top 10 blog posts over the Internet to let you understand and use content curation, even this is an example of curated post:...

 

[Useful collection of articles although article headlines would have helped for easier navigation ~ Jeff]

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How Content Curation Can Improve Your Search Rankings | Neil Patel

How Content Curation Can Improve Your Search Rankings | Neil Patel | Public Relations & Social Marketing Insight | Scoop.it
Tweet Tweet We all want it…that top spot on the search rankings. And the sites that are getting those top spots are sites that publish fresh, relevant content frequently.

 

This is where content curation comes in. With the right strategy and the right tools you can deliver the right kind of content that your audience wants and search engines love…in half the time.

 

Let’s first look at what content curation is and some of the benefits behind it....

 

[Neil Patel also includes a great list of curation tools - JD]

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Content Curation Tools Often are Social

Last week, I talked about how social media content curation could help you to never run out of ideas for your network marketing blog. As promised, I will go over the most popular and helpful content curation tools that you could use for free to produce great content for your audience.

 

Content curation tools have become the new generation’s digital content platforms which had evolved from just gathering links or content aggregation such as Delicious, Digg or Google News. Keep in mind though that these tools are simply enablers and that you do need to produce original content to satisfy the search engines....

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The Big Boom in Content Curation

Hard to believe. But 95% of all marketers are now curating third-party content, Curata reports.

 

Content curation, the practice of finding and sharing online content, is now being used by almost all marketers, according to a survey by Curata (formerly HiveFire).

 

Of 400 firms surveyed, 95% had curated content in the last six months. And 100% of the non-curators had, in fact, shared articles or blog posts with prospects in the same period, Curata found.

 

Of the active curators, 45% share content daily, 33% weekly and 21% monthly. Agencies are more active than non-agencies.

 

Why go to the trouble of pushing third-party content?

 

The main reason is thought leadership—that answer was given by 85%, compared with 79% last year. Next are branding (80%) and SEO (65%)....

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