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Local Consumer Review Survey - BrightLocal

Local Consumer Review Survey - BrightLocal | Public Relations & Social Marketing Insight | Scoop.it
From www.brightlocal.com - August 2, 2016 6:30 PM

Welcome to the findings of the BrightLocal Local Consumer Review Survey 2015.

This annual survey is an exploration into how consumers both read & use online reviews. It seeks to qualify the value that users place on reviews that they read & how this impacts their opinions & actions when searching for a local business to use. The survey is specifically concerned with reviews for local business services and not wider product reviews.

 

Key 'Takeaways' From Research:

  • 92% of consumers now read online reviews (vs. 88% in 2014)
  • 40% of consumers form an opinion by reading just 1-3 reviews (vs. 29% in 2014)
  • Star rating is #1 factor used by consumers to judge a business
  • 44% say a review must be written within 1 month to be relevant
  • Only 13% of consumers consider using a business that has a 1 or 2 star rating
  • 68% say positive reviews make them trust a local business more (vs. 72% in 2014)
  • Consumers are becoming more concerned about fake reviews
Jeff Domansky's insight:

Think customer reviews of your business don't matter? Research says you should think again!

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Why You Need to Own Your Review Content

Why You Need to Own Your Review Content | Public Relations & Social Marketing Insight | Scoop.it
From www.yotpo.com - April 30, 2016 7:50 PM

Customer review content is powerful. Are you taking advantage of it, or letting another company benefit?


We’ve said it before but we’ll say it again – you need to own your review content, not let a third-party review site benefit from it. Reviews can boost your SEO, increase direct traffic, help you with online reputation management, and more. Make sure you’re getting these benefits.

It’s time to free your business from Yelp and other review sites and start using your valuable review content to earn SEO credit, direct traffic, and dynamic marketing content....

Jeff Domansky's insight:

This post looks at the value of customer reviews and you need to build them into your marketing and SEO strategies.

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Five places your business should source online reviews other than Google & Yelp | Search Engine Watch

Five places your business should source online reviews other than Google & Yelp | Search Engine Watch | Public Relations & Social Marketing Insight | Scoop.it
From searchenginewatch.com - May 29, 2016 10:36 PM

Hopefully by now you know how important it is to not only have local reviews posted for your business, but to incorporate those reviews into your overall marketing and advertising plan.

According to WordStream, “79% of consumers trust online reviews as much as personal recommendations, 85% of consumers say that they read online reviews for local businesses, and 73% of consumers say positive customer reviews make them trust a business more.”

It’s no wonder Google and Yelp is so important to a business’s online success. Unfortunately, many companies stop there.

Believe it or not, there are actually many different online platforms and avenues you can take to get reviews for your business that will still add value, so it’s important you direct your consumers to write those stellar reviews in more places than just the top two....

Jeff Domansky's insight:

Lots of additional ways to get positive reviews to help build your business according to Search Engine Watch.

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How 5 Growing Industries Attract Customers with Reviews

How 5 Growing Industries Attract Customers with Reviews | Public Relations & Social Marketing Insight | Scoop.it
From www.yotpo.com - April 30, 2016 7:39 PM

Learn how brands in niche industries like drones, financial services, and lingerie are coming up with creative methods to use reviews to drive sales.


When people think about industries that use reviews, their minds tend to two places first:

Restaurants that ask for Yelp endorsements to attract more traffic, or eCommerce stores that display customer testimonials to improve on-site conversion.

But tons of growing industries have started using reviews in innovative, industry-specific ways to attract customers, gain traction, and boost sales....

Jeff Domansky's insight:

Five examples of how industries use customer reviews to build business.

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