Public Relations & Social Marketing Insight

Learn how brands in niche industries like drones, financial services, and lingerie are coming up with creative methods to use reviews to drive sales.

When people think about industries that use reviews, their minds tend to two places first:

Restaurants that ask for Yelp endorsements to attract more traffic, or eCommerce stores that display customer testimonials to improve on-site conversion.

But tons of growing industries have started using reviews in innovative, industry-specific ways to attract customers, gain traction, and boost sales....