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Figuring out how much content you need is a tough question, but Jay Baer supplies an easy formula to get you started...One of the three ways to create Youtility – marketing so useful, people would pay for it – is to answer every customer question. Your prospective customers have TONS of questions they need to have answered before making a purchase. This is true for all businesses, but perhaps most so for B2B, where the stakes are higher and the consideration cycle is longer.
In the book, I have lots of case studies about answering customer questions, highlighted (of course) by Marcus Sheridan from River Pools and Spas, who revolutionized his business and the swimming pool industry by focusing on teaching, not selling.So I was going through this principle, and talking about Marcus and other examples when a gentlemen in the St. Louis audience asked this very good question:How many questions do I need to answer?...
A good read to get you thinking about the path to a full "social business" with Jay Baer's "Youtility" in mind.