Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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#SocialMedia: The Importance of Being Social - #infographic

#SocialMedia: The Importance of Being Social - #infographic | Public Relations & Social Marketing Insight | Scoop.it
From www.digitalinformationworld.com - December 7, 2014 11:17 PM
Social media is still a young platform when it comes to customer service. Both customers and companies are in the “figuring out” stage, where both parties are trying to understand how best to communicate with each other.

Therefore, it should come as no surprise that social media platforms have their own “rules of conduct” and “language”. Learning social media etiquette is an extremely important aspect of customer service on platforms like Twitter and Facebook. Equally as important is learning how to best manage your communications over various social media platforms.

With the right mixture of tools and a willingness to keep a tab on all conversations with customers, you can ensure that maneuvering your way around various social media channels and communicating with customers is as effective and efficient as possible.
Jeff Domansky's insight:

This infographic is a must-read for marketers and customer service professionals.

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Arnaud d'Haen's curator insight, December 9, 2014 4:06 AM

It's hard to define one common communication strategy for each and every individual online #bigpicture #proposition
Ryan Somlai's curator insight, December 10, 2014 7:39 AM

This site gives statistical evidence as to why and how social media marketing can be beneficial. Claims that as social demand for social customer care grows, so do customer expectations. It goes on to give examples of successful social media customer service examples, and also states that 86% of people have used social media for customer service at least once.
Jeanine Askew's curator insight, December 10, 2014 12:34 PM

Key Takeaway: Brands do have a place on social media.

 

Ads or messages from brands are viewed the most of Facebook and Twitter. In order for a brand to be successful on social media they need to learn proper etiquette and language to speak to consumers. Once a brand has established their presence on social media it is important to monitor their popularity on social media.

 

This actually what I want to do when I graduate. I want to create campaigns that involve social media and connect to consumers (people) on a real level. 
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How Did You Know You Wanted An iPhone? | Acton PowerBlog

How Did You Know You Wanted An iPhone? | Acton PowerBlog | Public Relations & Social Marketing Insight | Scoop.it
From blog.acton.org - August 21, 2013 2:11 AM

Did you wake up one morning and think, “I wish I had a phone that would not only allow me to text and call, but play games, get directions, read books, allow me access to all social media and take pictures?” Not likely. You wanted an iPhoneteens_working because Apple put it on the market.


Jim Clifton, CEO at Gallup, says this is no small point. Our economy isn’t waiting for consumers to want to start purchasing things again; it’s waiting for entrepreneurs to create demand.


Growth doesn’t just happen, and it’s not necessarily driven by demand. Growth comes from innovation and from entrepreneurs who create demand. Just look at the iPhone....

Jeff Domansky's insight:

Here's a valuable reminder comes from innovation, great product or services and solid customer service.

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IOANNIS APOSTOLOU's curator insight, August 21, 2013 2:46 AM

Innovation comes also from collaborating with teenagers!
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Small Business Service: The Know, Like, Trust Factor | Business 2 Community

Small Business Service: The Know, Like, Trust Factor | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - June 24, 2013 9:27 AM

Sure, you have a business, but whether you sell a product or a service, you must provide SERVICE. What makes you so much different from your competitor that your prospects are knocking down your door? Or are they?


Solving problems is your real product not your widget or your services. Anyone and everyone does that. It is you, your service and your ability to meet the customer/prospect needs that will drive your business.You already know that people buy from people. You are “people” not just your brand or your company. It is your responsibility to meet needs, solve issues and instill a level of comfort and trust with your audience.


The buying decision occurs in the emotional environment.“Too many business owners and sales people try to sell their product or service, neglecting the fact that their customer is a person. In fact, the customer is a person who has feelings, influences and a mind of their own. They want to be connected with, and to trust and believe the person from which they are buying.” Rebecca Wilson....

Jeff Domansky's insight:

70% of purchases are emotional. This post explores the critical importance of "people" in the the buying decision. A valuable read for marketing, social marketing, PR and content marketing pros.

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The Shifting Sands of Marketing Excellence

The Shifting Sands of Marketing Excellence | Public Relations & Social Marketing Insight | Scoop.it
From newsroomcmo.com - October 4, 2013 2:16 AM

In my recent post, I talked about the need for Agility, Authenticity and Passion along with the “four C’s” which describe the pillars of great marketing today. Let’s take a look at some examples of great marketers and great companies who are putting these pillars into practice.


Customer-centric. Customers are in control. They decide how and when to connect with you and your company and they vote with their online voice, dollars and attention. Customer engagement – an elusive achievement — is the number one asset to a business today and the number one goal for marketing to pursue. Customer engagement is only possible when customer’s wants and needs are put at the center of everything we do....

Jeff Domansky's insight:

Excellent post from Sandra Zoratti talking about the shifting sands of marketing excellence in the importance of being a customer-centric curious, communicative.

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Linda Allen's curator insight, October 4, 2013 3:56 PM

Thank you Jeff, excellent read and insight. 
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Website Content: Does Your Website Reflect Your Audience? | Martha Spelman

Website Content: Does Your Website Reflect Your Audience? | Martha Spelman | Public Relations & Social Marketing Insight | Scoop.it
From www.marthaspelman.com - June 26, 2013 1:20 AM

Your website content is not all about you, it's about what you can do for your client. Website content showcases the benefits of working with your company.The content of your website needs to reflect your audience – the brand persona you’ve identified as your ideal client and the wants and needs that client may have.


Or is your website all about YOU? “What?” you say. “My marketing is supposed to be about my company, about what we do, right?” Wrong. Instead, your website content should show what you can do for your customer. Can they see themselves in your website? Is their solution already there?...

Jeff Domansky's insight:

Really thoughtful post on content marketing and customer service.

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13 Questions With The Social CMO Ted Rubin: Listening, Relationships, and The Social C-Suite | Forbes

13 Questions With The Social CMO Ted Rubin: Listening, Relationships, and The Social C-Suite | Forbes | Public Relations & Social Marketing Insight | Scoop.it
From www.forbes.com - January 16, 2013 11:35 PM

After doing this awhile, you get to see the signs of the self-promoter and the quick name-for-themselves artists.  You also – with more rarity – get to meet the real deal.  So, I was very pleased when he agreed to sit down and chat on topics ranging from the new directions for marketing, listening and relationships, and why “lurking” in social is a good thing....

Jeff Domansky's insight:

What a superb interview with a thoughtful social marketing leader. Social CMO Ted Rubin shares a range of terrific insights:

-  "Bloggers, or micro-publishers are totally democratizing content and creating what truly is “New Media.”

-  "Consumers now have a heavy hand in the control of your brand… it is now “Generation WE,”

-  "For years, PR was about control of the message.  Say as little as possible and control it yourself.  Now, with social media, it has been turned on its head – other people control and can freely comment on or interact with your message and share their feelings or perceptions."

-  "Social media is not a passing fad… and influencers are emerging every day. Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change, advocate brands, build relationships and make a difference."

-  "If you allow your employees to listen and really hear what is being said, you actually give them the ability to build relationships with your brand’s supporters and your detractors. This is your ability to build digital relationships."

-  "What I see happening is that you will gain a lot of traction with the so-called “lurkers” – the silent observers – in your communities and not just with the people you are directly engaging with. Lurkers are engaging with you by watching how you interact with your communities.  These are some of the most important people in your network."

-  "Relationships are the new currency… the digital revolution has turned marketing on its head"

-  "ROR isn’t a new concept in marketing; it’s the value that accrues over time through loyalty, recommendations and sharing."

-  "Do not underestimate the value of those who simply lurk, search, and absorb content."

-  "ROI is simple $’s and cents, ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing."


Just read the post at Forbes and you'll be inspired by RubIn's fresh ideas. I'm looking forward to reading his book.

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