Your new post is loading...
Wow – as soon as I saw this infographic from VoucherCloud, a leading UK voucher and discount site, I knew I had to share it!
The infographic is a comprehensive look at retail discounts, voucher strategies, loyalty cards and coupon marketing best practices for retailers. It provides the profile of a coupon user, tips and tricks for optimizing your campaigns, and a ton of examples from leading retailers.
What I appreciate most is this quote (slightly edited):
Many businesses fail to achieve the benefits of coupons by offering promotions which compromise their profits, fail to market their business and de-value their products due to regular campaigns running in quick succession or by offering significantly high price reductions....
Douglas Karr shares great tips for retailers who need to know about discount and coupon strategies. It's a useful reference.