Public Relations & Social Marketing Insight

For over 37 years, DMA’s Statistical Factbook has brought together the latest research, polling, and transaction data on the marketing industry. This year, over 300 pages and 11 chapters are devoted to all the latest in data, email, mobile marketing, social media, and more. You’ll get a look at the big picture and the emerging trends within marketing.Here are just a few key points standing out in this year’s research....