Public Relations & Social Marketing Insight

We need both art and science in marketing — the “MadMen” and “MathMen.” I think the most compelling campaigns of the future will bring together the greatest creativity and the greatest insight informed by data.

 

But creatives and data scientists can make uneasy bedfellows. It’s one thing to optimize media; it’s another to optimize the creative itself. As marketing increasingly becomes data-driven, how will this impact creativity?...