Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Undeniable Power of Data Visualization and Infographics

The Undeniable Power of Data Visualization and Infographics | Public Relations & Social Marketing Insight | Scoop.it

It’s expected that only 6% of all data (read: information) comes from books and printed materials – the other 94% is digital.


90% of all data has been created and stored digitally within just the past 3 years, which is striking considering human recordkeeping dates back thousands of years!


To top that off, we’re generating about 2.5 quintillion bytes of data daily, which just adds to the amount of data we have available to us.


But the question is – what do we do with the data we collect? Many people (entrepreneurs, business owners, and data scientists) are beginning to visualize it....

Jeff Domansky's insight:

We are generating more data than ever. But what can you do with that data? Data visualization can help engage your audience and increase conversions.

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50 of the Greatest Data Visualization Examples

50 of the Greatest Data Visualization Examples | Public Relations & Social Marketing Insight | Scoop.it

Data presentation should be elegant, detailed and beautiful. There are different ways to show the data that can be a pie charts, tables, histograms, and bar graph. However, to send a clear and effective message to your readers, you just need more than just a simple table or histogram, etc.


There are some data visualization techniques that present your data much better than expected, intelligent, beautiful, original and in an excellent way. We have gathered some of the most attractive and unique ideas of data visualization examples....

Jeff Domansky's insight:

These data visualizations are really worth viewing. Recommended. 9/10

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15 Stunning Data Visualizations (Learn From Them) | Visme

15 Stunning Data Visualizations (Learn From Them) | Visme | Public Relations & Social Marketing Insight | Scoop.it

We’re literally drowning in data. Everyday, 2.5 quintillion bytes of data are created. This is the equivalent of 90% of the world’s information–created in the last two years alone. Now this is what we call “big data.”


But where does it come from? Everywhere, from sensors and social media sites to digital images and videos. We have more data than we know what to do with, so it’s time now to organize and make sense of it all.


This is where data visualization comes into the picture. In the seismic shift awaiting us, referred by some as the Industrial Revolution of Data, we have to get better and more efficient at creating innovative data visualization that make the complex easy to understand.


In the hopes of inspiring your own work, we’ve compiled 15 data visualizations that will not only blow your mind, they will also give you a clearer understanding of what makes a good visualization–and what makes a bad one....

Jeff Domansky's insight:

15 examples of data visualizations that will give you a clearer understanding of what makes a good visualization--and what makes a bad one.

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How to Make Your Data Pretty? Utilize These Data Visualization Tools

How to Make Your Data Pretty? Utilize These Data Visualization Tools | Public Relations & Social Marketing Insight | Scoop.it

Tired of showcasing the same old boring tables to your management? A spice of colors and layout brings life to data representation. If you need to understand million rows of data and you are short on time. The data might be coming from different sources and you may need to compile it to get a holistic view to make a decision on it. In order to make the meaning of the information effectively,


Data Visualization is an important answer.Data Visualization is an art for visual communication which enhances the expression of data in to one collective graphic for anyone to digest and action upon....

Jeff Domansky's insight:

Cool data visualization tools.

Nicolas Collignon - Community Manager Freelance's curator insight, February 19, 2015 3:40 AM
"Data Visualization is an art for visual communication which enhances the expression of data in to one collective graphic for anyone to digest"
Félix Eroles's curator insight, February 19, 2015 1:00 PM

Perfect for mi. I like it !

Gonzalo Moreno's curator insight, February 23, 2015 2:37 PM

Presenting data. Cool tools!

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Infographics Lie. Here's How to Spot the BS

Infographics Lie. Here's How to Spot the BS | Public Relations & Social Marketing Insight | Scoop.it

We live in an age of Big: Big Computers, Big Data, and Big Lies.


Faced with an unprecedented torrent of information, data scientists have turned to the visual arts to make sense of big data. The result of this unlikely marriage—often called "data visualizations" or "infographics"—has repeatedly provided us with new and insightful perspectives on the world around us.


However, time and time again we have seen that data visualizations can easily be manipulated to lie. By misrepresenting, altering, or faking the data they visualize, data scientists can twist public opinion to their benefit and even profit at our expense.


We have a natural tendency to trust images more than text. As a result, we’re easily fooled by data visualizations. But fortunately, there are three easy steps we can follow to save ourselves from getting duped in the data deluge....

Jeff Domansky's insight:

Do visuals lie more easily? Infographics are all over the place nowadays. How do you know which ones to trust? Follow these three easy steps to save yourself from getting duped.

Jeff Domansky's curator insight, January 3, 2015 1:25 AM

Do infographics lie more than other types of news? It's an intriguing question.

Marco Favero's curator insight, January 3, 2015 6:49 AM

aggiungi la tua intuizione ...

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40 Creative Infographics for Designers and Developers | TheNeoDesign.com

40 Creative Infographics for Designers and Developers | TheNeoDesign.com | Public Relations & Social Marketing Insight | Scoop.it

Months back we came up with the superb collection of nice, visually appealing infographics (Creative Infographics for Designers and Developers) witnessing which designers and developers would easily relate as each one of them was visual graphics talking about designers and developers.Here is our latest compilation 40 creative infographics for designers and developers. Hit a jump to take the glimpse of each....

Jeff Domansky's insight:

Great list showcasing creative infographics for designers and developers that will inspire you, make you learn new things and much more.

Jeff Domansky's curator insight, December 24, 2014 1:44 AM

Great collection of info graphics to inspire you.

Marco Favero's curator insight, December 24, 2014 6:17 AM

aggiungi la tua intuizione ...

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Data Science is all about telling stories! | Learn all yeah!!

Data Science is all about telling stories! | Learn all yeah!! | Public Relations & Social Marketing Insight | Scoop.it

Welcome to Introduction to Data Science. In this first post, I want to go through some examples of data science activities and projects from the recent past that I found interesting. And use them to whet your appetites for the concepts that we are going to learn in the following posts....

Jeff Domansky's insight:

Lots of big learning about big data. Recommended reading for marketers. 9/10

Daiane Lins's curator insight, December 23, 2014 12:36 PM

Terrific post with great use cases of big data in an amazing blog about data science!

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Why Most People's Charts & Graphs Look Like Crap | Hubspot

Why Most People's Charts & Graphs Look Like Crap | Hubspot | Public Relations & Social Marketing Insight | Scoop.it

Data visualization is a powerful tool to communicate complex information in an engaging way. By visualizing information, our brains can synthesize and retain content more effectively, increasing its impact. But if data isn’t properly visualized, it can do more damage than good. The wrong presentation can diminish the data’s message or, worse, misrepresent it entirely.


That’s why good data visualization relies on good design. And it’s about more than just choosing the right chart type. It’s about presenting information in a way that is easy to understand and intuitive to navigate, making the viewer do as little legwork as possible. Of course, not all designers are data visualization experts, which is why much of the visual content we see is, well, less than stellar. Here are 10 data visualization mistakes you’re probably making and the quick fixes to remedy them....

Jeff Domansky's insight:

10 great tips torepresent your data with easy-to-comprehend visuals.

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Case Studies – Premium Content in Today’s Content Age

Case Studies – Premium Content in Today’s Content Age | Public Relations & Social Marketing Insight | Scoop.it

In today’s “content-age,” the creation of data is as simple as hitting “submit” on a blog entry or uploading a video to YouTube – anyone can do it, and practically everyone is doing it, causing content growth to increase at astonishing rates. In fact, just last year, there was enough digital data created to fill a stack of DVDs that would stretch all the way to the moon and back! In light of this, companies are realizing the importance of creating increasingly strong and engaging content that will rise above the waffle and hopefully have some kind of tangible impact. But what kind of content are companies finding most impactful?...

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16 Captivating Data Visualization Examples

16 Captivating Data Visualization Examples | Public Relations & Social Marketing Insight | Scoop.it
Data can be very powerful. If you can actually understand what it's telling you, that is.

It's not easy to get clear takeaways by looking at a slew of numbers and stats. You've got to have the data presented in a logical, easy-to-understand way.

Enter data visualization. The human brain processes visual information better than it processes text -- so using charts, graphs, and design elements, data visualization can help you explain trends and stats much more easily.


But not all data visualization is created equal. (Just check out “Why Most People’s Charts and Graphs Look Like Crap” to see what I mean.)

So, how do organize data in a way that's both compelling and easy to digest? Get inspired by the following 16 examples of data visualization that communicate interesting information with both style and substance....

Jeff Domansky's insight:

These excellent examples of data visualization will inspire you.

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25 Interactive Infographics for the Designer in You | InstantShift

25 Interactive Infographics for the Designer in You | InstantShift | Public Relations & Social Marketing Insight | Scoop.it

The success of infographics has evolved since that time. Just a few years ago, infographics became extremely popular with the eruption of digital marketing and search engine optimization.


With their popularity came several changes in the way they were presented. Only the best of the best were shared on social media, resulting in higher brand awareness and consumer engagement.


As the traditional infographic evolved to keep up with consumers’ changing tastes, it brought the world the interactive infographic, which is becoming the most sought after form of data representation to date, even rendering some static infographics as outdated and irrelevant.


To help you stay ahead of the game with your graphic design and create an infographic with the potential to go viral, take a look at this list of awesome interactive infographics....

Jeff Domansky's insight:

Since the beginning of the century, infographics have had a powerful impact on the way we view web media.

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The 37 best tools for data visualization

The 37 best tools for data visualization | Public Relations & Social Marketing Insight | Scoop.it

Not a web designer or developer? You may prefer free tools for creating infographics.


As author, data journalist and information designer David McCandless said in his TED talk: “By visualizing information, we turn it into a landscape that you can explore with your eyes, a sort of information map. And when you’re lost in information, an information map is kind of useful.”


There are many different ways of telling a story, but everything starts with an idea. So to help you get started we’ve rounded up some of the most awesome data visualization tools available on the web....

Jeff Domansky's insight:

This great list of valuable data visualization tools is recommended reading. 9/10

Winners Education's curator insight, March 26, 2015 12:24 PM

Adressing the visula part of the learning brain with easy-to-use, web-dased tools 

Vinicius Vinny Araujo's curator insight, April 17, 2015 12:55 AM

#data

Nora Morton's curator insight, April 22, 2015 6:23 PM

Colorful charts/graphs/maps are my type of eye candy!  This site illustrates the vast ways you can visually present data.  Among the many: iChart, Polymaps, Google Charts, Many Eyes, Leaflet, Exhibit, and Zing Chart. 

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The Best Data Visualizations of 2014

The Best Data Visualizations of 2014 | Public Relations & Social Marketing Insight | Scoop.it

It's always tough to pick my favorite visualization projects. I mean, it's a challenge to pick and rank your favorite anything really. So much depends on what you feel like at the time, and there's a lot of good work out there. Nevertheless, I gave it a go.

These are my favorites for the year, roughly in order of favorite on down and based on use of data, design, and being useful. Mostly though, my picks are based on gut.

One unintentional theme: All of my picks are interactive or animated or both. Telling for where we're headed, I guess....

Jeff Domansky's insight:

Great collection of data visualizations showing innovation, creativity, and superb design. Recommended viewing. 9/10

Marco Favero's curator insight, January 12, 2015 6:00 AM

aggiungi la tua intuizione ...

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The 18 Best Infographics Of 2014

The 18 Best Infographics Of 2014 | Public Relations & Social Marketing Insight | Scoop.it

You could sift through piles of dense data sets in an attempt to understand the trends and discoveries that emerged in history, psychology, current events, and even fictional dragons in 2014. Or you could look at these infographics, which visualize otherwise overwhelming data as beautiful charts, graphs, and maps.


Co.Design's Infographic of the Day series regularly showcases the best in data visualization, and this past year saw many stellar examples of the power of the well-designed visualization to illuminate information about nearly any subject, from the serious (the daily activities of Congress) to the frivolous (a visual compendium of the world's best dogs).


We couldn't resist promoting Co.Design's own in-house data visualizations: the Great Wheel of Food Mashups and a map of each U.S. state's weirdest eating patterns (we're a bit food-fixated, apparently). Here, our favorite infographics from the past year.

Jeff Domansky's insight:

Co.Design 2014 saw stellar examples of the power of data visualization to shed light on nearly any subject, from politics to dogs. Good reading for fans of infographics and data visualization..

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Data Science for Big Data! | Learn all yeah!!

Data Science for Big Data! | Learn all yeah!! | Public Relations & Social Marketing Insight | Scoop.it

This is the 2nd post in Data Science introduction, Please go to my 1st post to get started. So, let’s go through a few more examples on Data science.


Clustering Algorithm

If you were asked to decide how important a particular scientific paper was relative to other papers, how might you go about doing that?One way to decide between the two papers here, one in light blue and the other in dark blue, is to wait until other papers start to site these, and count up the number of citations...

Jeff Domansky's insight:

Second post in Data Science introduction and also worth reading by marketers wanting to explore Big Data concepts.

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14 best data visualization tools for better storytelling |

14 best data visualization tools for better storytelling | | Public Relations & Social Marketing Insight | Scoop.it

The growth of data visualization says a mix of data and narrative is now s better way for businesses to tell their story.

Which tools ae best to tell your story? While price and software sophistication play a role, the more important criteria are:
-  How you define success?
-  What measures are most important to manage?


Once you’ve answered these questions, here are 14  of the best data visualization tools. They are grouped by categories to help you be a better storyteller with data,...

Jeff Domansky's insight:

Useful overview of the best data visualization tools.

Matt Green's curator insight, December 8, 2014 1:08 PM

These are some good ideas for how to use visualization tools.

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Tips, tricks and tools for data visualisation: 15 great tools for the job

Tips, tricks and tools for data visualisation: 15 great tools for the job | Public Relations & Social Marketing Insight | Scoop.it

In my previous article I discussed the importance of ensuring that your data is clean and processed before attempting any form of data visualisation. Here I will share some really awesome tools that (once your data is clean and ready to use) you can have at your disposal to create mind-blowing representations of the facts and figures. Here is a list of tools, some more open and adjustable than others, that add value to your raw data and can be used as a source of inspiration and design when approaching the visualisation process....

Jeff Domansky's insight:

Several really useful tools to help you tell a story, communicate or share complex information using data visualization.

Jenifer Rettler's curator insight, July 25, 2013 7:26 PM

We are in the year of "Big Data".   Well if data is big, so is data visualization.  Learn about some great tools to help you visualize your data. 

Anna Parisi's curator insight, August 2, 2013 4:13 PM

This is the future of process optimization