Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Data Visualization: How to Merge Form & Function & Make Great #Infographics

Data Visualization: How to Merge Form & Function & Make Great #Infographics | Public Relations & Social Marketing Insight | Scoop.it

The following infographic, created by Zhenia Vasiliev, breaks down the basics of data visualization. It shows how beginners can merge form and function, and design meaningful infographics.


Key highlights:

-  Analyse your data: Analysis is the key. Before we can visualize the data we need to understand it.

-  Come up with a story: Story is finding a single strand of meaning in an endless sea of information. It has a beginning, middle and end.

-  Make it visible: Visualization is a creative act of making. Making the data visually elegant evident and engaging.

-  Entertain to educate: Good data design need to illuminate and inform the viewer, elucidate and illustrate the facts and stats....

Jeff Domansky's insight:

Useful tips on how to turn data into compelling content.

Jeff Domansky's curator insight, June 9, 2015 1:56 AM

Useful tips on how to turn data into compelling content.

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14 best data visualization tools for better storytelling |

14 best data visualization tools for better storytelling | | Public Relations & Social Marketing Insight | Scoop.it

The growth of data visualization says a mix of data and narrative is now s better way for businesses to tell their story.

Which tools ae best to tell your story? While price and software sophistication play a role, the more important criteria are:
-  How you define success?
-  What measures are most important to manage?


Once you’ve answered these questions, here are 14  of the best data visualization tools. They are grouped by categories to help you be a better storyteller with data,...

Jeff Domansky's insight:

Useful overview of the best data visualization tools.

Matt Green's curator insight, December 8, 2014 1:08 PM

These are some good ideas for how to use visualization tools.

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How to Give a Bad Infographic a Makeover | HubSpot

How to Give a Bad Infographic a Makeover | HubSpot | Public Relations & Social Marketing Insight | Scoop.it
Given the popularity and effectiveness of visual content for marketing, it's no surprise that today's marketers are creating more and more infographics. They're a more enjoyable way of digesting statistics, data sets, and timelines, and they can drive more traffic and engagement than plain text.

Even though there are a lot of good infographics out there, there are still a ton of bad infographics out there, too. You usually know one when you see one: Either it's jam-packed with information, or it hardly shows any useful information at all. Sometimes it's loud with clashing colors; other times, it's plain and boring.

But "knowing it when you see it" doesn't help you prevent from making a bad infographic. Here to dissect what a bad infographic looks like is an infographic from Vertical Measures. Check it out below.
Jeff Domansky's insight:

Here's an infographic with a couple of basic tips on, what else, how to make a bad infographics good.

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