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Decisions, decisions, decisions! Every day we are faced with a constant series of decisions. Whether it is deciding to eat that piece of cake, or make a career change, the decisions we make shape our lives and who we are.
We like to think that all of our decisions are rational and that we are in control, however our unconscious mind, drives how we respond to advertising, brands, products, and in the end determines all of our buying decision. As a result, our landing page design plays an integral role in how our brains make a decision to buy a product or not. The reasons unconscious triggers determine our decisions can be found in the structure of our brain. We can break our mind into three separate parts....
Designing with psychology? When it comes to landing pages, they can work together.