Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Fast & Free Logo Makers You'll Love

Fast & Free Logo Makers You'll Love | Public Relations & Social Marketing Insight | Scoop.it

The logo is the most essential part of making any brand recognizable. Hiring a professional designer to create a custom logo can definitely be expensive, especially for most small business owners and individuals who don’t have the budget.

 

Fortunately, there is a seemingly endless supply of Web-based solutions to help you create logos with relative ease - and these are some of our favorites. Once you're done, head on over to Logo Rank, an AI tool that critiques your new logo design. ...

Jeff Domansky's insight:

Free logo makers ahead. Check them out.

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Pattern Library

Pattern Library | Public Relations & Social Marketing Insight | Scoop.it

Patterns for the people, by the people

Jeff Domansky's insight:

Blogging, designing or creating landing pages and other web content? Download and use any background pattern for free. Terrific resource though search is limited.

Jeff Domansky's curator insight, July 13, 2017 9:38 AM

Blogging,, designing or creating landing pages and other web content? Download and use any background pattern for free. Terrific resource though search is limited.

GwynethJones's curator insight, September 23, 2018 7:17 PM

Pattern Library via @ThePRCoach
"Patterns for the people, by the people." Graphics for the WIN!

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50 Gorgeous Color Schemes From Award-Winning Websites

50 Gorgeous Color Schemes From Award-Winning Websites | Public Relations & Social Marketing Insight | Scoop.it

Color is such a fundamental part of the way we perceive the world that we often take it for granted. Think about it: From the youthful and vivid orange on someone’s attire to the gray and gloomy sky above us, colors have the power to mold our perceptions of others and even the circumstances we find ourselves in.


This is why one of the most powerful tools in a designer’s arsenal is color. It can either make or break a design; it can be the determining factor in engaging viewers or sending them promptly on their way.


As a non-designer, I often find it difficult to find just the right colors for my amateur projects. Whether I’m creating a simple image to support my content or more elaborate projects such as a slide deck or infographic, I frequently spend a good amount of time looking for the perfect color scheme. I ask myself questions like: Do I want my design to be inviting? Provocative and bold? Or intelligent and elegant?


Unless you’re a seasoned designer, it takes time and effort to find a color combination that works, which is why the design team at Visme decided to provide our users with a handy list of beautiful color schemes from websites that have been recognized by Awwwards, the most prestigious award for Web designers and developers....

Jeff Domansky's insight:

A list of 50 color schemes from award-winning websites, and how to apply them in Visme using the hex color codes.

GwynethJones's curator insight, April 15, 2017 10:00 PM

LOVE me some colour schemes!

Anne's curator insight, April 17, 2017 8:29 AM

A list of 50 color schemes from award-winning websites, and how to apply them in Visme using the hex color codes.

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10 best new web design tools for January

10 best new web design tools for January | Public Relations & Social Marketing Insight | Scoop.it

If you work in the world of web design, whether that be in a studio or working from home, it's vital to keep up-to-date with the latest industry tools and standards. This month, we've found a number of interesting resources that should help you do just that. 


So, whether you’re looking to delve into the world of artificial intelligence, learn some new skills or launch an app, you’ll find something interesting on this list. 

Jeff Domansky's insight:

Creative Bloq's round-up includes serious new tools for prototyping, colour schemes, launching an app, using APIs and much more. Deep web design tools and check out the chatbot tool.

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50 Beautiful Color Combinations (And How to Apply Them to Your Designs)

50 Beautiful Color Combinations (And How to Apply Them to Your Designs) | Public Relations & Social Marketing Insight | Scoop.it

One of the keys to making your design come alive is choosing just the right color combination.

 

Whether you’re attempting to evoke the feelings associated with a breathtaking landscape, a romantic sunset or a dynamic scene bursting with color, it takes a trained eye to bring together the perfect hues to drive your message home.

 

To save you some time and effort in your search for the ideal color combination, we’ve created a list of beautiful color schemes you can use in any of your projects.

 

These color presets are already available for you within Visme, so you can easily apply them to any of your own designs by simply clicking on the color combination of your choice, as seen below....

Jeff Domansky's insight:

An original selection of 50 color combinations you can use in your infographic and presentation design. Excellent resource, highly recommended! 9.5/10

Jeff Domansky's curator insight, October 14, 2016 10:40 AM

An original selection of 50 color combinations you can use in your infographic and presentation design. Excellent resource, highly recommended! 9.5/10

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6 Simple Photo Tools for Creating Social Media Visuals | Social Media Examiner

6 Simple Photo Tools for Creating Social Media Visuals | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Are you including images in your social media content?


Looking for easy-to-use tools to help you create images for your content strategy?


If the idea of using Photoshop makes your head spin or hiring a graphic designer isn’t an option, there are many easy-to-use, low-cost alternatives available to you to create social media graphics.


In this article, I’ll show you 6 easy tools that will help you create compelling graphics for social media.

Jeff Domansky's insight:

Six easy-to-use design tools.

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Create product screenshots with just a few clicks, for free!

Create product screenshots with just a few clicks, for free! | Public Relations & Social Marketing Insight | Scoop.it

The best collection of free product mock-ups from the internet. Pick one, upload your design and download the final image ready for your projects.


Smartmockups app - The easiest way to create stunning product screenshots without using Photoshop


Premium mockups - More than 300 premium digital, print and screen mockups to choose from.


Changeable backgrounds - Change the background color or add beautiful background gradients....

Jeff Domansky's insight:

A very cool tool for fast creative comps.

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100 Brilliant Color Combinations: How to Apply Them to Your Designs

100 Brilliant Color Combinations: How to Apply Them to Your Designs | Public Relations & Social Marketing Insight | Scoop.it

Color makes a design come alive.It can attract attention, set a mood, and even influence our emotions and perceptions.

 

But sometimes it can be hard to know where to start when choosing a color palette for your design project.

 

So we’ve done the hard work for you— giving you 100 color combinations inspired by nature, food & drink, travel, and everyday items.

 

Want to use these color combinations in Canva? Click here to sign up for free if you haven’t already (if you haven’t — are you kidding me?!).

 

Canva lets you change the colors of your design by entering the hex code in the color menu. Check out the video below for a quick tutorial on how...

Jeff Domansky's insight:

A stunning collection of color palettes inspired by food, nature, travel and everyday items. Free to download in Canva! Recommended reading!  9/10

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Ultimate Collection of Free Content Marketing Templates

Ultimate Collection of Free Content Marketing Templates | Public Relations & Social Marketing Insight | Scoop.it

I joined HubSpot in September 2011 as a blogger. At the time, I needed to know how to write and educate through my writing.


Flash forward to today. My content role has evolved eons beyond what I could ever have imagined. To conquer lead gen, I mastered ebook production. To help spread data, I learned how to create infographics. When I write blog posts, that typically means designing a SlideShare or other visual element to accompany the posts.


It's been fun, but it certainly hasn't been easy. These days, content means so much more than just writing. And for those of you who understand that content marketing is a critical component of inbound success, content will need to mean more than just writing for you, too.


Download our full collection of free content marketing templates here. But rather than panic about the endless content formats you need to go master, we're here to make it easy for you. In this post, you'll find what I wish I had once upon a content marketer's dream: a full collection of 386+ free, customizable, content creation templates. Let's take a look at what's inside....

Jeff Domansky's insight:

Discover 386+ templates that can help you improve all facets of your inbound marketing efforts -- from content planning to infographic design. A super resource from HubSpot. Recommended reading. 10/10

Mike Allen's curator insight, March 27, 2016 8:21 AM

Discover 386+ templates that can help you improve all facets of your inbound marketing efforts -- from content planning to infographic design. A super resource from HubSpot. Recommended reading. 10/10

WordHead's curator insight, March 27, 2016 12:51 PM

Discover 386+ templates that can help you improve all facets of your inbound marketing efforts -- from content planning to infographic design. A super resource from HubSpot. Recommended reading. 10/10

imaginetsa's curator insight, March 27, 2016 1:41 PM

Discover 386+ templates that can help you improve all facets of your inbound marketing efforts -- from content planning to infographic design. A super resource from HubSpot. Recommended reading. 10/10

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6 Top Free Visual Tools for Your Content | Barn Images Blog

6 Top Free Visual Tools for Your Content | Barn Images Blog | Public Relations & Social Marketing Insight | Scoop.it

Undoubtedly, Adobe Creative Cloud is still the best choice for working with visuals and doing advanced design work. But creating great visuals no longer requires you to be a graphic design professional. Even if you don’t have the skills, you can use a variety of free web-based visual tools for designing eye-popping graphics directly in your browser. In this blog post, you’ll find six of the top free visual tools that you can use for your online project.Which visual tools do you use?...

Jeff Domansky's insight:

Barn Images share 6 of the top free visual tools you can use for your website!

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Share As Image | About

Share As Image | About | Public Relations & Social Marketing Insight | Scoop.it

Share As Image is a Chrome extension and bookmarklet tool that you take with you from site to site. It lets you instantly turn text into an image! When you find something interesting, highlight it, click the bookmarklet and get ready to share!


A whole new way to share content.


Microcontent is where it's at. With Share As Image, you have a whole new way of instantly creating highly shareable content as an image....

Jeff Domansky's insight:

Cool tool Share as Image lets you quickly and creatively create images to share.

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What Is The Golden Ratio? What You Need to Know and How To Use It – Design School

What Is The Golden Ratio? What You Need to Know and How To Use It – Design School | Public Relations & Social Marketing Insight | Scoop.it

As an owner of a blog, you need to have engaging, relevant and updated content that satisfy the needs of your readers. There are several ways through which a blog owner can make sure that there is enough and more content on his or her blog at any given time.


The most invincible pillar and pinnacle in any online business are therefore the creation and writing of content which is engaging to the readers that visit your blog. There are several ways in which you can create more content for your blog to make sure that you achieve your desired goals of online business.

Jeff Domansky's insight:

Use mathematics to create flawless designs. Sort of. Design tips from Canva's Design School.

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Infographic Design: 6 Ways To Use Icons - Venngage

Infographic Design: 6 Ways To Use Icons - Venngage | Public Relations & Social Marketing Insight | Scoop.it

Do you want to make your infographics iconic? Okay, so we don’t mean “iconic” in the usual sense. We mean using icons in your infographic design. Icons are those little illustrative graphic images/clip art that represent an object, action or idea. They are often stylized and simplified designs. N


Using icons can make your infographic design more cohesive and more professional. With Venngage you can choose from over 10,000 icons in our icon library and stylize them to your preference by editing their colors, sizes and positions.  Here are some tips for how to use icons in your infographics....

Jeff Domansky's insight:

6 ways to use icons in your infographic design. Quick infographic tips from Venngage.

Jeff Domansky's curator insight, October 21, 2015 10:57 AM

6 ways to use icons in your infographic design. Quick infographic tips from Venngage.

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The Story of Storyblocks, A Letter From Our Founder - Storyblocks Blog

The Story of Storyblocks, A Letter From Our Founder - Storyblocks Blog | Public Relations & Social Marketing Insight | Scoop.it
In 2009, I started a stock media company with a single vision: to provide premium creative content that everyone could afford. This idea grew into VideoBlocks, followed by the launch of GraphicStock and AudioBlocks. Now, we’re adding millions of photos to our new image Marketplace and it’s time to bring our expanding libraries together as Storyblocks.
Jeff Domansky's insight:

Formerly Graphic Stock, newly-renamed and upgraded, Storyblocks is an improved one-stop-shop for high quality stock media at a fraction of the cost, with millions of images, videos, audio clips, and more! A favorite tool, modestly priced and highly recommended. 9.5/10

Jeff Domansky's curator insight, September 18, 2017 10:54 AM

Storyblocks is an improved one-stop-shop for high quality stock media at a fraction of the cost, with millions of images, videos, audio clips, and more! A favorite tool, modestly priced and highly recommended. 9.5/10

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Probably the Best Web Tools & Services for 2017 - Web Design Ledger

Probably the Best Web Tools & Services for 2017 - Web Design Ledger | Public Relations & Social Marketing Insight | Scoop.it
Are you testing over and over to find the best web tools and services? You can stop it as we’ve made the job easy for you and we are eager to present you probably the best web tools and services for 2017. You will find the most appreciated WordPress themes, a premium WordPress Signature Plugin, strong web development agencies that deliver on-time, website builders and many others. Check of all these below and keep in mind that many of them have free trials or even free forever plans.
Jeff Domansky's insight:

Designers and marketers may find a gem or two on this useful list.

donhornsby's curator insight, May 10, 2017 1:56 PM
Are you testing over and over web tools and services to find the best ones? You can stop it as we’ve made the job for you and we are eager to present you probably the best web tools and services for 2017. You will find the most appreciated WordPress themes, a premium WordPress Signature Plugin, strong web development agencies that deliver on-time, website builders and many others. Check of all these below and keep in mind that many of them have free trials or even free forever plans.
 
veolay's comment, May 28, 2017 12:42 PM
Thanks a lot for this
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60 Totally Free Design Resources for Non-Designers

60 Totally Free Design Resources for Non-Designers | Public Relations & Social Marketing Insight | Scoop.it

Creating engaging visual content doesn’t have to require a financial investment. Sure, at one time graphic designers needed expensive software and even more costly images to craft a winning visual campaign. But thanks to a host of free online resources, anyone can design high-quality visual stories with ease.


Of course, navigating the sea of online images and editing tools is easier said than done. Some require membership, others charge royalty fees, some require advance permission and others charge for high-definition.


Fortunately, we’ve scoured the Web for the most complete, the easiest to use and the most innovative resources to aid even the most amateur designer in crafting stunning visual content.


Check out these 60 totally free design resources for non-designers...

Jeff Domansky's insight:

Useful list of the best sites to bookmark for free design resources, including icons, images, fonts and DIY design tools.

Anne's curator insight, April 17, 2017 8:29 AM

Useful list of the best sites to bookmark for free design resources, including icons, images, fonts and DIY design tools.

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20 Free Chrome Extensions That Make Web Design Much Easier

20 Free Chrome Extensions That Make Web Design Much Easier | Public Relations & Social Marketing Insight | Scoop.it

Web design has its fair share of intricacies and technical complications. It’s a specialized field that does not just require creativity – you need the right tools to make the work as seamless as possible as well.


Google, being the trusted online genius that you rely on each time you have a question in mind, has laid everything down for developers and designers.


Google Chrome allows you to install powerful and helpful extensions that make the job easier. And with design and developer tools built right into your favorite browser, it’s all easier and more efficient from hereon.


Here are 20 free Chrome extensions that make web design a whole lot easier....

Jeff Domansky's insight:

20 really useful Chrome extensions for designers, bloggers and web developers.

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Beautiful and easy to use newsletters | Smore

Beautiful and easy to use newsletters | Smore | Public Relations & Social Marketing Insight | Scoop.it

Beautiful newsletters in minutes? You bet.

 

Looking for a fast and easy way to communicate with your customers?

 

Get stylish, effective results in 5 minutes or less....

Jeff Domansky's insight:

Newsletters in 5 minutes or less.

Monica S Mcfeeters's curator insight, September 21, 2016 5:53 AM

Newsletters in 5 minutes or less.

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30 beautiful mobile apps for design enthusiasts - 99designs Blog

30 beautiful mobile apps for design enthusiasts - 99designs Blog | Public Relations & Social Marketing Insight | Scoop.it

With an ever-growing supply of mobile apps, it takes a lot to stand out from the crowd—both in functionality and design. With that in mind, we sloshed through app stores to handpick 30 beautiful mobile apps that designers and design enthusiasts will love.


We’ve organized this article into seven sections, so you can easily find the mobile app that fits your needs best. It’s time to turn your phone into your own little robotic personal assistant! Let’s begin....

Jeff Domansky's insight:

Excellent collection of mobile apps for designers and bloggers. Recommended reading! 9/10

Winners Education's curator insight, August 27, 2016 11:50 AM
Are you bored of trying one more mobile app to design pictures and find it's not up to your needs? Here's a collection of the best of them. Thanks for sharing @Jeff Domanski
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How To Remove Image Backgrounds Without Photoshop

How To Remove Image Backgrounds Without Photoshop | Public Relations & Social Marketing Insight | Scoop.it

Whether you are a web designer, a marketer or a just an owner of a small business you know what it’s like to be dealing with images on a daily basis.


Now, making the background white or transparent (in case you want to use your image layered elsewhere and believe me you will), may seem a bit complicated for those of us coming from the nondesign background. Well, I’ve got good news for you! It doesn’t need to be!


Today we’ve got plenty of both online and offline options that will let you do anything with your backgrounds without any knowledge of specialized software such as Photoshop or GIMP.


The following tools can be a great alternative, won’t cost you a penny and you’ll be surprised just how easy it can be to edit backgrounds. Afterall, do you really think all these bloggers spend hours learning how to edit their visuals? Nope, they’ve got a couple of tricks up their sleeves and so can you. So, let’s explore that creative zen!...

Jeff Domansky's insight:

Great blogging and design tools and tips. Recommended reading. 9/10

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Design School's Ultimate Guide to Designing With Backgrounds [With Ready-to-Use Templates]

Design School's Ultimate Guide to Designing With Backgrounds [With Ready-to-Use Templates] | Public Relations & Social Marketing Insight | Scoop.it

In order to arrange your design, you need a place to start. Backgrounds are the foundation of your graphics — it helps pave the path to forming a successful composition.


Textures and colors help create depth and contrast, allowing your graphics to stand out and get noticed. Well composed images can help create space for you to overlay text, while visually communicating your message at the same time.


Using a background can help give your designs more context and provide a visual element to help support your content.


Bonus: We’ve designed most of the images in this article as templates for you to personalize! To use them for your own stuff, just click them and they’ll be ready to edit in your Canva account (No Canva? It’s free!). 

Jeff Domansky's insight:

Blogging or designing visuals? Learn these background design tips to make your message pop.

rodrick rajive lal's curator insight, April 25, 2016 11:10 PM
The post contains some interesting design tips on working with backgrounds with some ready-to-use templates thrown in!
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15 vibrant color scheme apps that make design simple - The Creative Edge

15 vibrant color scheme apps that make design simple - The Creative Edge | Public Relations & Social Marketing Insight | Scoop.it

There’s no reason for your designs to look drab – especially when it comes to color. A quick glance online and you’ll find a stockpile of color scheme apps ready to help you learn, play and perfect your next palette.From clever Hex code games to comprehensive color wheels, here are 15 of our favorite free color scheme apps to take your designs to the next level....

Jeff Domansky's insight:

Excellent color resources for design, blogging and marketing. Recommended viewing!  10/10

Jeff Domansky's curator insight, January 10, 2016 10:18 AM

Excellent color resources for design, blogging and marketing. Recommended viewing!  10/10

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29 Free Online Design Tools for Creating Stunning Visual Content for the Web

29 Free Online Design Tools for Creating Stunning Visual Content for the Web | Public Relations & Social Marketing Insight | Scoop.it

Who doesn't love free stuff?

If I can find a free tool to do something I'd otherwise have to pay for in my marketing, I'm going to try the free one first. As long as I can achieve the same quality result from the free tool, there's no need to waste budget. 


And in my quest to find alternatives to fancy computer programs, I've come across a lot of free tools that help take my marketing up a notch. In particular, I've adopted a ton of free tools for creating visual content that don't cost my team a dime. From templates to browser extensions to online photo editors, keep reading to see some great, free web design tools to use.

Jeff Domansky's insight:

Very useful list of web design tools and resources for blogging, marketing and other web purposes.

Jeff Domansky's curator insight, November 23, 2015 9:22 PM

Very useful list of web design tools and resources for blogging, marketing and other web purposes.

Armande Ouattara's curator insight, November 24, 2015 3:30 AM

Great list!

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5 Little-Known Tools to Find Stunning Type Combos

5 Little-Known Tools to Find Stunning Type Combos | Public Relations & Social Marketing Insight | Scoop.it

Do you want to master successful graphic design? If so, you can't just focus on finding the right images and colors to use. In reality, one of the most important parts of effective design is ensuring that you find the right combination of fonts to use together. Using multiple fonts in one design is often essential, but it can also be challenging.


To marry typography in a design, you need to find fonts that work in harmony without looking too similar; fonts that offer contrast without fighting for the reader's eye. Most importantly, you want to find fonts that don't clash in some way that the other fonts look awkward. In order to find type combinations that pair well together, try out the useful tools below....

Jeff Domansky's insight:

5 cool tools to help you design better.

GwynethJones's curator insight, November 1, 2015 2:31 PM

Be still my heart!

Pati Morris's curator insight, November 30, 2015 12:03 AM

Finding fonts that look great together? Count me in!

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Creating Images for your Social Media Posts | Social Beeni

Creating Images for your Social Media Posts | Social Beeni | Public Relations & Social Marketing Insight | Scoop.it

When you are browsing different social media platforms – Facebook, Twitter, LinkedIn, you are likely to see images with text on them – these can be inspirational, informative, or just plain fun. Having your message on a colourful image will catch your customer’s eye more effectively than just using text alone.


However, if you are a small business owner, you probably don’t have the budget to hire a a graphic designer. Luckily, there are plenty of options on the market today to help you create the graphic yourself for minimal time and effort....

Jeff Domansky's insight:

Choosing software to create graphics for your social media accounts is easy with these free graphics tools.

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