Public Relations & Social Marketing Insight

The H&M-backed fashion house ivyrevel has teamed up with Google and Mediamonks to push the boundaries of wearable technology to new limits. The trio have created the data dress: a personalized garment designed by collecting information from users via a smartphone app. Aptly named ‘coded couture,’ the app uses Google’s awareness API—a recent development for smarter applications.

Announed at Google’s I/O developer conference last year, the new API facilitates the collection of data such as where you are, what you are doing, and even the local weather. This can now be employed by applications to react more intelligently to the current situation of every user. Already famous for their philosophy of merging fashion with innovative technology, swedish brand ivyrevel’s new app uses this personal information collected by Google for a seemingly alternative purpose – to create bespoke dresses.

The application tracks its user’s daily activities, and translates the information into fabric form. The result? A data-driven dress that is tailored exactly to the needs of the wearer....

The key to a gadget’s ubiquity is balancing both function and design, so the device can enhance someone’s lifestyle without requiring them to change their behavior…too much.

I was lucky enough to spend 17 years of my career at HP, mostly with the PC and printer business, at a time when we were creating new businesses and taking new ideas to market at a breakneck pace Some of the basic rules

I learned back then became extremely relevant when I joined Livescribe. Right away, we shifted our product design to embrace smartphones and tablets given the ubiquity and power of modern mobile devices....