Public Relations & Social Marketing Insight

Ten years ago, a lot of breweries found they could get away with soliciting a friend to design their beer packaging. Not anymore.

With so many beers competing for attention on the shelves, standout beer labels have become a critical part of any brewery's marketing strategy.

So which breweries have come up with those really standout designs?

Posters offer a diverse canvas for graphic designers, and some of the very best are not only beautifully designed but also inspiring and thought-provoking. There are hundreds of stunning poster designs that are instantly eye-catching, but we’ve narrowed this list down to a few of the most intriguing examples from the current decade. Whether you prefer to be bold or understated, you’re certain to find something here that will get your creative juices flowing.

Why have I used the adjective 'sensible' in my headline, instead of something more click-worthy like 'crucial'?

The answer is that web design trends in 2017 should be all about meeting the user's needs.

Gone is the temptation to show off what the browser can do, in its place is a passion for proper design; form follows function.

Ignore all the web design trends pieces that tip their hats to virtual reality or to eye-catching animation; 2017 is about utilitarianism.

Here are the 10 trends I think will be most noticeable....

One of the keys to making your design come alive is choosing just the right color combination.

 

Whether you’re attempting to evoke the feelings associated with a breathtaking landscape, a romantic sunset or a dynamic scene bursting with color, it takes a trained eye to bring together the perfect hues to drive your message home.

 

To save you some time and effort in your search for the ideal color combination, we’ve created a list of beautiful color schemes you can use in any of your projects.

 

These color presets are already available for you within Visme, so you can easily apply them to any of your own designs by simply clicking on the color combination of your choice, as seen below....

Snappa makes it easy to create any type of online graphic. Create & publish images for social media, content marketing, and more!

 

Hundreds of ready made templates

Don't want to design from scratch? No problem! Just choose from our growing collection of beautiful templates to get started in seconds.

 

Everything you need to create stunning graphics

Snappa combines the best visual assets with a fully-featured graphic editor....

Some trends last for ages while others are cyclical, but whether classic or fleeting, design trends are both inspiring and incredibly useful when it comes to your graphics work. So what’s been hot in 2016? The five styles that have dominated the year so far are outlined here to help you develop eye-catching and relevant concepts, while still staying true your unique creative vision.

We rounded up visual examples of each design trend using royalty-free stock graphics, which you can easily incorporate into your own projects. Here’s the breakdown....

A lot of these lists just cram everything and anything into the lineup. So, we decided to pick our designers’ brains to bring you the best resources that we are using on a daily basis.

Why typography? Turns out that while the importance of typography is often overlooked, it plays a critical role in strengthening your brand, creating interest in your product, and highlighting your central message. Knowing that, I decided to sign up for a typography course at the Massachusetts College of Art and Design. Couldn't hurt to learn how to identify a good font from a bad one, right?

I learned a lot more than that. I realized that paying attention to even the littlest details of type can make all the difference in the world when you're laying out an email, ebook, or image for social media.

This is why I wanted to write this post: to share the most important learnings and resources with my fellow marketers. ...

Enter the rise of microsites. Unlike regular websites, microsites tend to be rather simplistic and easier to navigate. This isn't to say they won't make you want to poke around for a while, though. In fact, the really great ones do just that. Ready to see a few use cases? Check out the list below for some great examples of microsites in action....

In 2009, I started a stock media company with a single vision: to provide premium creative content that everyone could afford. This idea grew into VideoBlocks, followed by the launch of GraphicStock and AudioBlocks. Now, we’re adding millions of photos to our new image Marketplace and it’s time to bring our expanding libraries together as Storyblocks.

These technologies have combined to create a huge shift in the web design paradigm, creating, most notably, a responsive (or increasingly mobile-first) design philosophy.

On the aesthetic side, 3 years ago flat design reigned supreme. And then Google introduced Material design, which brought us slightly out of abstraction. 2017 marks the year design takes one more step back into reality. Whether it’s through form, color choice or functionality, 2017 is a year of hybrids, where reality and technology collide to create a seamless browsing experience.

Here are the 9 web design trends we think are going to bridge that gap...

Minimalism is one of the most dominating styles of today- right from architecture, to design, to literature. It is a style used in almost every other form of art. People often confuse minimalism with absence of detail.

 

Minimalism is certainly not a grand style, but it is also not an absence of detail or design either. Minimalists just focus on how much of useless content can be stripped away from an item without losing its key purpose and identity. Minimalism is simple in form and function, devoid of pointless decorations, yet lavish.

 

What exactly do we understand from Minimalist design?

 

The simplicity of minimalist web design may seem too simple, but it is under the surface that the real content lies. Don’t think minimalism is easier just because it is simple. It gets even more difficult because with fewer elements you still need to provide the same usage with less interface.

 

The less-is-more attitude was first applied in architecture and then slowly moved on to other industries like- interior design, industrial design, and now web design. The basic idea was to eradicate any element that didn’t really contribute to the main purpose or function.

 

6 Elements to Consider in Minimalist Web Design...

So what is product packaging? It’s a practical tool, yes. (I mean, how else are you going to effectively get beer into your mouth?) But it’s also more than that.

 

Like any good design, packaging tells a story. It’s also a sensual experience, literally engaging us through sight, touch and sound (and possibly smell and taste, depending on the product/package). All of these details help us understand what the enclosed product is for, how it should be used, who should use it and, maybe most importantly, if we should buy a product or not.

 

In the Ultimate Guide to Product Packaging Design we look at how to get your packaging to tell the story you want....

Design trends change every year, and it seems like most of them get hyped up to the point that all the chatter actually hinders the acceptance on some of the trends.

There comes a point where, as a web designer, you start to settle into your own personal preferences, and the idea of expanding outside your comfort zone seems costly and maybe even detrimental to your job security.

The Awwwards Website Trends and Design recognition program is proof that the outliers are the ones that typically get recognition. Awards and big paychecks go to those who stretch the boundaries and try out new, brave and often even re-emerging designs concepts.

You hear about new design trends just about every single year, but this time we wanted to cover some of the re-emerging trends, which have some use, but maybe not the adaptation that they deserve. Let’s have a look....

It’s not every year that we experience big changes. With such rapid growth in technology over the past few years, we’re sure that the big 2016 web design trends will focus on maturing and expanding on those developments.

Flat design will get more texture, “cinematic experiences” will become more common, and the use of JavaScript libraries will enable more experimentation. Growing popularity in WebGL and virtual reality are sure to transform websites as we know them, giving way to new and exciting interactive possibilities.

In this article, we’ll break down 11 of the biggest web design trends we’re expecting to see this year. So get comfortable and start reading – we have a lot to cover!...