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"We understand that the environment is changing inextricably, but what do we do now to prepare for this new reality?”
I had become so accustomed to describing the changes in content consumption and its implications for marketers, media companies, and tech-enabled content platforms that I was taken aback.
The nods among her team made it abundantly clear that “what now?” was more than a theoretical question, and one that needed to be addressed ASAP.
Thus, herewith are five practical predictions on the future of digital advertising creativity and real-world recommendations on what to do now to prepare....
Peter Minnium shares five digital creativity trends to watch. Good read.