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Q: You have created something called “Progressive Persona Profiling”. Can you elaborate on what this is and how it solves the two issues mentioned above? Levine: At Kern, we created “The Modern Buyer’s 10-Stage Journey” as “Progressive Persona Profiling” tool (see below). Some may consider it presumptuous of us to define all buyer journeys for all products or services into these 10 stages. But what is important is that the journey isn’t linear, and that many of these stages can be traversed in seconds or together in groups. Also, some stages, such as Stage 7: Social Research, can take place at every stage. The more complex the service or solution, such as in large B2B marketing endeavors, the longer the buyer’s journey or buy-cycle will be. The benefit of the new progressive persona profiling is that it integrates a more complete buying journey within a more dynamic tool....
Welcome to Personal Marketing at scale This new buzz phrase might seem like just another trending marketing gimmick, but the potential it holds seems to the something that can transform our approach to marketing altogether, permanently.I don’t know who you are, but I’m going to find you and advertise to you Personal marketing at scale, in a nutshell, is the ability to target customers according to their unique needs with different creative messages rather than the one-ad-fits-all advertisements that plague us.. With this kind of digitalization, it is now possible to custom design an advertisement based on target’s location, interests, demographics, purchase history, in a way that seems personally relevant to the consumer. With this, unique brand positioning would become a thing of the past, and it is even possible to have entirely different voices for the same brand to appeal across different niches....
Here are seven digital marketing data points this week that got our attention, including news about how brands may spend online next year, numbers around freshly successful video efforts, what some folks do wrong in emails, and a Russian ring of ad crooks. Check them out....
In my life, digital marketing is almost everything I do. For most entrepreneurs, however, it is a highly underutilized and misunderstood tool. Most people think digital marketing has to be an expensive endeavor that takes thousands of dollars and hundreds of hours to see any success with. This is simply not the case. There are a number of free tools and opportunities within digital marketing that most entrepreneurs are missing. Here are just a few of them to help get you started. ...
According to the IAB’s “Digital Shopping Report,” more consumers overall still prefer tablets over smartphones when it comes to making retail purchases — 35 percent vs. 28 percent — though when it comes to younger consumers, it’s a different story.
For shoppers between the ages of 18-34, the majority prefers smartphones over tablets for making purchases — 43 percent vs. 35 percent — while for adults between the ages of 34-54 it's the opposite, with most in this age group opting for tablets over smartphones — 41% vs. 35%. Those between the ages of 55-64 are more than twice as likely to use a tablet: 34 percent vs. 15 percent, respectively.
The study found this trend continues when identifying what devise consumers use for checking prices and reading product reviews. Consumers between the ages of 18 and 34 were more likely to skim product reviews on smartphones than tablets — 44 percent vs. 32 percent — and members of this age group are also more inclined to check prices on a smartphone than a tablet as well: 42 percent vs. 32 percent. Those between the ages of 35 and 54, however, are more prone to use tablets to read reviews, locate stores, check store hours, and compare prices: 40 percent vs. 35 percent....
Okay, so there’s nothing at all original about a “marketing stats” blog.I know.
But, I do follow the digital industry closely and sometimes come across some pretty interesting stats.And seeing that businesses are gearing up for Q4, the holiday season, and 2016 planning, I figured I’d put together a few stats that might make you think about your marketing plans. So without further ado….
For generations, consumers have loved using coupons. But with a smartphone in nearly every American’s hand, today’s mobile marketing coupons aren’t your mother’s newspaper clippings.
Research shows mobile coupon use is expected to climb to 48 percent by 2017, compared to 40.5 percent this year, according to eMarketer. By 2017, nearly half of American companies with 100 or more employees will offer mobile coupons via mobile-friendly websites, apps, email, or texts. Those coupons are aimed at US Internet users who say they access coupons for online and off-line shopping, eMarketer reports.
For content marketers, coupons and incentives can be a relatively easy way to generate buzz, promote customer loyalty, secure new customers, and, critically, drive sales. But even marketing tactics as universally loved as coupons may need a content marketing boost to hit their mark. Simply put, a coupon may not be enough to drive consumers to purchase, especially as mobile coupons become more ubiquitous. Brands must think creatively about using mobile coupons within their content marketing strategies to better capture consumer attention....
Keeping up with a changeable industry seems like a fool’s errand. Where is the balance between chasing capricious trends, on the one hand, and ossifying into a Luddite on the other?
Thankfully, there is an in between — a balance. If you can identify current trends, settle on an actionable strategy, and take measurable movement forward, you’re bound to succeed. I’ve identified X such strategies that you should keep in mind over the next few months, if not the next few years of digital marketing....
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As Hubspot explains, “implementing a marketing automation system won’t make your job irrelevant, it will just make you more effective. It will free up some of your time, while not compromising the authenticity of the content you’re producing. And it will help you reach your goals faster.” From helping you nurture leads to managing your emails, when used correctly, marketing automation tools can completely transform your marketing results. Here are four of the best marketing automation tools on the market today.
There are many new, intriguing data points, including Denny’s viral tweet, Snapchat and YouTube numbers, Facebook local and connected cars. It was a stellar week in digital marketing stats, and here are the nine that really stood out: 1. If one tweet can sell a thousand Moons Over My Hammy, this is itDenny’s tweet on Wednesday represents a historic Twitter marketing achievement. The following message has garnered 108,000 retweets and more than 152,000 likes in the last couple of days. The diner-style restaurant chain utilized a popular “zoom in” scavenger hunt meme to inspire such robust interest. How does it stack up compared to tweets of marketing lore? Well, it has surpassed the engagement seen by Arby’s iconic “Hey @Pharrell, can we have our hat back?” 2014 Grammys post....
When it comes to Digital Marketing trends, what’s “in” is always changing. Whether it’s Google’s search engine algorithm, the emergence of new social media platforms, or the most in-demand Digital Marketing skill sets, the industry is constantly evolving, updating, and creating new ways of reaching an audience. With 2017 just around the corner, our eyes are on the top trends set to rule Digital Marketing in the next 12 months. Based on exclusive data and insights gathered from our Digital Marketing Salary Guide 2016-17, here’s a look at the four Digital Marketing trends that will define the industry and how businesses approach and implement it in 2017....
The first ever TV ad was for Bulova watches and was broadcasted in 1941 on American screens. But do you know how digital marketing started? Commercially available desktop PCs started to enter homes only in the 1980s. And in the 1990s, web 1.0 platforms and the internet started to take shape. Soon enough Google and Blogger were founded in 1998 and 1999 respectively. And online marketing has evolved rapidly ever since. As per Adobe’s 2013 survey of marketers, 76% respondents believed that marketing has changed more in the past two years than in the last 50. But only 9% believed that their digital marketing is working. That’s sad. The good news is that you can perform your marketing much more efficiently. You need to observe the digital landscape intently and adapt to fulfill your audience demands. I’ve put together 11 alarming statistics to help you adjust your online marketing strategy for 2016....
So what are the digital marketing trends that could destroy your business if you don’t start now? You can be sure that your savvy competitors will be getting in on the digital action! So it’s time to beat them to the punch.
And you can’t ignore the looming reality that the new start-ups will also disrupt....
Are you considering paying for social media adverts? Want to know the correct size graphics you should use for each network?
Organic social media reach can only get you so far (especially as social networks keep trying to reduce it). Creating posts that go viral every time is near impossible so if you have an sales offer or piece of content that you need to be shared, adverts may be a route you want to go down.
The guys at Bannersnack have included ad size dimensions for Facebook, Twitter, LinkedIn, Pinterest and Google Plus in the infographic below....
Have you been looking for a great digital marketing blog to strengthen your knowledge and grow your business? The good news is, you're already here on our blog, so that's a great start. You can also check out our sister blog, Likeable Media, for even more #Likeable tips. If that's not enough, here are 35 more digital marketing blogs you should be reading.
Do you want to improve your social media marketing? Are you curious about what works for large companies? The best way to add techniques to your repertoire is to look at what brands with high levels of engagement are doing.
In this article I’ll share 26 tips, an A-Z guide, from brands doing an excellent job of social media marketing and getting results to match.
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Scott Levine's perspective on the challenges associated with using traditional personas and how personas are evolving. Marketers take note.