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Welcome to Personal Marketing at scale
This new buzz phrase might seem like just another trending marketing gimmick, but the potential it holds seems to the something that can transform our approach to marketing altogether, permanently.I don’t know who you are, but I’m going to find you and advertise to you
Personal marketing at scale, in a nutshell, is the ability to target customers according to their unique needs with different creative messages rather than the one-ad-fits-all advertisements that plague us..
With this kind of digitalization, it is now possible to custom design an advertisement based on target’s location, interests, demographics, purchase history, in a way that seems personally relevant to the consumer. With this, unique brand positioning would become a thing of the past, and it is even possible to have entirely different voices for the same brand to appeal across different niches....
With digitalization, it is now possible to custom design an advertisement based on your target audience’s location, interests, demographics, purchase history, in a way that seems personally relevant. Personalized marketing is here.