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There are many new, intriguing data points, including Denny’s viral tweet, Snapchat and YouTube numbers, Facebook local and connected cars.
It was a stellar week in digital marketing stats, and here are the nine that really stood out:
1. If one tweet can sell a thousand Moons Over My Hammy, this is itDenny’s tweet on Wednesday represents a historic Twitter marketing achievement. The following message has garnered 108,000 retweets and more than 152,000 likes in the last couple of days.
The diner-style restaurant chain utilized a popular “zoom in” scavenger hunt meme to inspire such robust interest. How does it stack up compared to tweets of marketing lore? Well, it has surpassed the engagement seen by Arby’s iconic “Hey @Pharrell, can we have our hat back?” 2014 Grammys post....
Great lessons from last week's digital marketing hits and misses.