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Today it was revealed that Vox Media, owner of The Verge, SB Nation, and Polygon has raised another $40 million of funding.
...But bigger exits are emerging: There was Huffington Post and Bleacher Report. There’s that Vice valuation. And even Swisher and Mossberg without a site are rumored to be in the $30 million valuation size — bigger than what TechCrunch sold for after six years. A pattern is forming.
The investments in Buzzfeed and Vox in particular show that well-heeled investors believe that new media can be more than just profitable lifestyle businesses buoyed by non-scalable event franchises. These guys are betting there are big public companies here.We’re seeing the same kind of transition with content that we saw with the early Web 2.0 companies like Delicious and Flickr. They sold out cheap at first as projects morphed into companies and then the next generation thought bigger....
Content is getting both cash and credibility from the market as investors scramble to bet on which digital content and news media startups will be the next big money maker. Bring it on!