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Global Web Index (GWI) has released their annual report detailing the difference in media consumption behaviors from consumers. It examines how media consumption is evolving globally, across age groups, and between countries. It also gives insight into how traditional media forms, like radio, television, and press, differ from those online.
Consumers were asked to estimate how much time they devoted daily to the following activities: internet usage (PC, laptop, tablet), television, radio (traditional or online), press (traditional print and online), gaming (via consoles), and social networking.
On a typical day, internet users now spend over six hours online.
Smartphones are becoming ever more prominent within this; since 2012, daily time using the mobile web has jumped from 1.24 to 2.01 hours, with the share of internet time captured by smartphones rising from 22% to 33%. In regard to age, 16-24s are the heaviest daily users of the mobile web, clocking up 3.25 hours.Compare this to the 55-64 age group who only clocks a modest 0.58 hours and we can begin to understand why mobile usage is on the rise: the younger generation enjoys their mobile devices....
The Annual Report of Global Web Index (GWI) has released with a detail about the difference in media consumption behaviors from consumers.
This article talk about how the rate of internet vs. newspapers/radio usage has shifted drastically only within three years. The author states that since 2012, daily web usage has gone up a whole 11%. On another note, countries like "the US, Germany, Australia, France, the Netherlands, and Belgium are the only ones rebelling against the digital trend." The author credits this just to the lack of interest for social media. I'm not really surprised by the statistics now that almost every single person in the english speaking world owns or has access to a smart phone almost at all times. I also believe people use social media and networking as a void or for entertainment which adds on even more to the statistic.