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Facing a flood of consumer data from multiple channels and sources, how can companies make smart decisions about targeted marketing? It’s not easy, but a panel of top marketing executives offered insights at a session, “What Technology Can Do for Your Marketing and Analytics Insights” at &THEN 2015 in Boston. The standing room only panel was led by marketing leaders from GE, AOL and eBay, who passed on the following key lessons to those in attendance.... 
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Are your email campaigns suffering from lackluster results? Try these 29 super tips to boost open rates, increase click-through and drive higher response rates faster than you can say "spam trigger."
Jeff Domansky's insight:
Useful tips to help you get better email results.
Jeff Domansky's curator insight,
September 9, 2014 10:54 PM
Useful tips to help you get better email results.
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When you think in terms of what your customer wants, rather than what you need to sell, you create new channels of awareness by tapping into my network.
...I opened both envelopes without realizing what was inside and had to chuckle at how I was taken in. They fooled me good. And then I thought about what that says about the state of direct marketing today. Have we sunk so low that we need to trick people into reading our messages? Is it any surprise that forecasters expect direct-mail marketing to decline nearly 40% over the next two years?...
Elizabeth Anne Dale's curator insight,
September 24, 2013 5:02 AM
An easily relateable and easy to read article! Direct marketing does in truth, annoy a lot of people, there is too much of it, that is worthless to a lot of people that recieve it, and it then needs to be disposed of. Whether that's by recycling all the catalogues you recieve in the mail, or clicking the delete on all of those email updates you get because you signed up at some point to go in the draw to win something. This article highlights two clear points on how to make direct marketing "suck" less. Dump the junk, and think like the customer. While they are two rather obvious points, it's easy to lose sight of them, and this article is a nice reminder of them, portrayed in a comical light. 
Ksenia's comment,
September 25, 2013 4:58 AM
Great find of article Elizabeth:) I can only agree wit you! As being a consumer myself, i got very irritated with so called 'spam' mail. There is so much these days that i had no choice but to start a new email account as the old one was receiving far too much direct mail! In the article it states that marketers need to think like consumers and that they should be offering something that consumers can make use of! for example the websites the writer had suggested, he uses them, they benefit him with intelligent information to his social network & then he 'may' just buy from the business. Good read!
Levi Norton's comment,
September 25, 2013 9:08 AM
In response to Elizabeths insight, I totally agree that direct mail doesnt suck and that its an uneffective marketing tool to engage targeted consumers.Business are still able to engage targeted consumer succesfully through this method as long as you dont trick people also as you stated that businesses need to think like the consumer this an interesting point where will keep that in mind . Great Read thanks
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You know what tips buyers off that the email they're reading is a sales pitch? "Hi, My name is John Smith, and I'm a sales rep at Company." Yup. That'll do it. While you should never actively hide the fact that you're a salesperson from buyers, there are far more creative and engaging ways of opening sales emails than the standard name-and-company introduction. "Hi, I'm a salesperson" encourages readers to hit "delete" immediately, which is a shame because you probably have something valuable to offer. Changing up your opening lines to position yourself as a consultant, business expert, or interested party will do you justice and keep the prospect reading. If you're struggling to think of alternatives to the standard opening line, take one of these for a spin and see how they perform for you. ...
Jeff Domansky's insight:
Opening your sales email with "Hi, I'm a salesperson" prompts your prospect to delete. Get 15 creative opening lines that keep buyers reading.
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In 2013, 56% of marketers plan to focus more on B2B email marketing. For this focus to pay off, you must maximize clicks on every email you send. Read more. A few years ago, marketers were decrying the death of email. Instead of fading away a la MySpace and mood rings, B2B email marketing remains one of the most productive means of generating leads. According to a 2013 National DMA email report, 89% of marketers believe that email is important to their organizational goals. Rather than dying out, 56% of email marketers plan to focus more on their email campaigns in 2013. To ensure that this focus pays off, you must maximize conversions and clickthrough rates with every email you send. Managers of five-star restaurants spend hours combining the right ingredients for their recipes. Similarly, creating a five-star B2B email marketing campaign involves more than laying out some content and crossing your fingers. Emails with killer clickthrough rates have a special mix of 12 core components, which includes a great subject line....
Jeff Domansky's insight:
12 ways to maximize the click through rate in your email B2B marketing.
chen kc's curator insight,
October 10, 2013 12:37 AM
http://www.staged.com/video?v=WQce like this video content...i like this....great visualise...report.. |
7 valuable marketing insights from an expert DMA panel.