Public Relations & Social Marketing Insight

In 2013, 56% of marketers plan to focus more on B2B email marketing. For this focus to pay off, you must maximize clicks on every email you send. Read more.

A few years ago, marketers were decrying the death of email. Instead of fading away a la MySpace and mood rings, B2B email marketing remains one of the most productive means of generating leads.

According to a 2013 National DMA email report, 89% of marketers believe that email is important to their organizational goals. Rather than dying out, 56% of email marketers plan to focus more on their email campaigns in 2013. To ensure that this focus pays off, you must maximize conversions and clickthrough rates with every email you send.

Managers of five-star restaurants spend hours combining the right ingredients for their recipes. Similarly, creating a five-star B2B email marketing campaign involves more than laying out some content and crossing your fingers. Emails with killer clickthrough rates have a special mix of 12 core components, which includes a great subject line....