Public Relations & Social Marketing Insight

Yesterday, Arik Hanson interviewed Greg Swan about “disposable” social media — tools like Poke and Snapchat. As Greg noted,

“… there is a new breed of social networking tools that purposefully don’t let its users archive or retrieve content once it has been viewed. As someone who spends their days concerned about online reputation management for my clients (and myself), this is quite refreshing.”

While very popular among teens, Snapchat and similar tools are just beginning to hit the radar of older audiences. People assume Snapchat (and Poke, which includes the same features) are primarily used for sexting; however, as TechCrunch documented, that’s not quite true...

 

So, let’s take a step back and go over the basics: What is disposable media, why this sudden interest and should marketers pay attention?...