Your new post is loading...
Digital technology has proven to be game-changer that most established parties don’t know how to deal with. Confronted by digitally fluent competitors, market leaders underestimate the degree to which they must adapt, and are left behind in a rapidly changing market.
How can established brands maintain or secure a competitive advantage alongside disruptive start-ups which seem to be dominating the digital landscape? This article puts forward the idea that what sets a company apart in the digital age cannot be found between a company’s walls. In this day and age, a successful brands establishes its competitive advantage by being structurally present in the life of the consumer....
3 principles for a successful disruptive marketing strategy.