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Healthcare is a $2.8 trillion industry, and it’s currently in a state of chaos. The Affordable Care Act is reshaping the sector. Patients are more mobile than ever, and turnover in the C-suite is skyrocketing, with the average lifespan of a healthcare CEO lasting just three and a half years.
Many of these new CEOs have no healthcare background, making the impact of the turnover even more dramatic. And when new CEOs take the helm, there’s an 87 percent chance they’ll replace the company’s current CMO.
With a shifting landscape comes a restructuring of paradigms, particularly for healthcare marketing. How can we not only survive these changes, but seize the opportunities they present?...
Watch out for the impact and challenges of: developing owned media; responding to voice search on mobile; and the need for social-savvy healthcare CEOs.