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Global delivery company DHL started its business by offering free plane tickets to people on the street. For the trouble of giving up their baggage allowances, passengers were handed a free round-trip plane ticket to Hawaii.
Founded as a courier service in 1969, DHL used the spare capacity in travelers’ luggage to transport high-value documents. To understand why it made sense for DHL to provide free tickets to travelers, it helps to understand the massive changes entailed by the containerization of ocean cargo in the 1960s.
Who knew? Fascinating DHL startup and disruption story.