Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Amazon is conducting new drone-delivery tests in the UK and wants US to know about it

Amazon is conducting new drone-delivery tests in the UK and wants US to know about it | Public Relations & Social Marketing Insight | Scoop.it

"The U.K. is a leader in enabling drone innovation," Amazon crowed.


Amazon has said it would pioneer package delivery by drone overseas if the U.S. continues to block its methods stateside. Now it’s taking another step down that path.


The online retail giant announced Monday evening that it had reached an agreement with the U.K. government to expand the types of drone tests it is conducting in the region. The new arrangement will allow Amazon to test drone flights that extend beyond the line of sight of the pilot in suburban or rural areas — a necessary ingredient in the aerial delivery of packages that the U.S.’s Federal Aviation Administration currently doesn’t allow....

Jeff Domansky's insight:

Amazon is always innovating.

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7-Eleven delivers by drone in Reno including, yes, Slurpees

7-Eleven delivers by drone in Reno including, yes, Slurpees | Public Relations & Social Marketing Insight | Scoop.it

7-Eleven Inc. and a tech startup called Flirtey have beaten Amazon to the punch in making the first drone delivery to a customer’s home in the U.S.

Most already know 7-Eleven, the convenience store retail chain that boasts about 10,800 stores in North America and 59,500 in total around the world.

Flirtey is a privately held company based in Reno, Nevada, which builds and operates drones to make deliveries that are needed in humanitarian and health work, retail and food industries.

Rather than adapting existing unmanned aerial vehicles, Flirtey builds its own, develops the software to run them, and creates proprietary packaging and containers to keep items secure during delivery, according to CEO Matt Sweeney.

During the 7-Eleven delivery, which took place in Reno, Nevada on July 10th, Flirtey successfully transported: Slurpees, a chicken sandwich, donuts, hot coffee and candy to the home of the family who placed the order....

Jeff Domansky's insight:

A 7-Eleven Slurpee delivered by drone? You betcha. Isn't technology wonderful?

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