Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Self-publishing News: Ebooks are not in Crisis | Self-Publishing Advice Center

Self-publishing News: Ebooks are not in Crisis | Self-Publishing Advice Center | Public Relations & Social Marketing Insight | Scoop.it

If this week’s news column were an episode of The Simpsons it would consist entirely of Bart, standing at the board, endlessly repeating the line “Ebook sales are not in crisis.” I want to devote most of the column this week to this one topic. That might sound excessive. After all, every month or so I dutifully report on the Association of American Publishers’ figures and I add the same caveats each time, and carry on as before. But this time is different. Because this time the mainstream media has got in on the act in a big way. And that has been brought home to me by the fact that several of my friends from outside the indie community have been sharing stories with me. In other words, the disinformation has breached the indie walls – and that means it could be doing real damage to people’s writing plans.


OK, let’s get back to the news. This week, following similar figures from the Association of American, the UK Publishers Association announced a 17% fall in ebook sales in 2017. The media leapt on it. The Guardian called it “screen fatigue”. They even ran a piece about how e-readers had become “clunky and unhip”. The national broadcaster had a slightly different take, but even they simply took the figures on board. Even CNN picked it up in the USA.


But is it true? Many of us have been querying the “downfall of ebooks” narrative for a long time now. The thing is it may or may not be happening, but these figures don’t tell us – these are figures from selected big publishers for books with ISBNs. That leaves a *massive* hiatus, a mass of ebooks that just aren’t being counted. We *can* be fairly sure that the positive things we are hearing about paper book sales are near the mark. But when it comes to the negatives on ebooks, the same isn’t true. And the prevailing narrative, that one format’s success is another’s failure, is certainly not clear. I will leave the last word to the ever-brilliant Nate Hoffelder, who takes down the “ebooks are failing” narrative coruscatingly...

Jeff Domansky's insight:

ALLi's self-publishing news looks at allegedly falling ebook sales, a good week for Amazon, and a controversial week for box sets

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Smashwords: Smashwords Year in Review 2015 and Plans for 2016

Smashwords: Smashwords Year in Review 2015 and Plans for 2016 | Public Relations & Social Marketing Insight | Scoop.it

Each year I write an annual Smashwords year in review and then preview what's coming for the new year. Welcome to the 2015/2016 edition!


The short version of this post is that amid a general slowdown in the ebook market, characterized by a glut of high-quality low-cost ebooks and flat or declining sales industry-wide, Smashwords is focused on the long term.


Although we've been in business for almost eight years, we still feel like we've only begun to scratch the surface of what's possible. We're looking ten years ahead and laying the groundwork today to enable a better long term future for the constituencies we serve - authors, publishers, retailers, libraries, readers, and book culture. A quick introduction for thet thousands of authors and publishers who are new to Smashwords this year: I founded the company in 2008 to make it fast, free and easy for any writer, anywhere in the world, to self-publish an ebook. In 2009 we began distributing our books to major retailers starting with Barnes & Noble.


Today we've grown to become the world's largest distributor of self-published ebooks. Over the years we've opened up exciting new sales channels for indie authors and small indie publishers that were previously inaccessible or didn't exist....

Jeff Domansky's insight:

Indie publishers should read Smashwords founder Mark Coker's eBook industry overview.

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Amazon, Ebooks and the Lack of Innovation | Digital Book World

Amazon, Ebooks and the Lack of Innovation | Digital Book World | Public Relations & Social Marketing Insight | Scoop.it

It’s 2016. We are landing rockets on floating platforms in the ocean. Engineers are developing high-speed transportation systems in which pressured capsules ride on air cushions facilitated by linear induction motors. A network of high-altitude Wi-Fi balloons is being designed to float on the edge of space so that everyone on the planet can connect to the Internet.

And ebooks turn pages.

What happened to the exciting digital future of ebooks?

As the leader in the digital book space, Amazon is doing very little to innovate around ebooks. Last week, ZDNet ran a series of articles titled “Why Amazon is the king of innovation.” As it pertains to Prime, drone delivery, and Amazon Web Services, Amazon is exceptionally innovative. Arguably the best. But finding one ebook in a vast digital store and reading it on an e-ink device is archaic compared to Amazon’s other initiatives. “It reads in the sunlight” is about as innovative as “It’s called a fax machine.”

Why are our friends in Seattle so slow when it comes to the future of reading?...

Jeff Domansky's insight:

This is an interesting and thoughtful post about the need for innovation in book publishing and e-books especially.

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