Amazon, Ebooks and the Lack of Innovation | Digital Book World | Public Relations & Social Marketing Insight | Scoop.it

It’s 2016. We are landing rockets on floating platforms in the ocean. Engineers are developing high-speed transportation systems in which pressured capsules ride on air cushions facilitated by linear induction motors. A network of high-altitude Wi-Fi balloons is being designed to float on the edge of space so that everyone on the planet can connect to the Internet.

And ebooks turn pages.

What happened to the exciting digital future of ebooks?

As the leader in the digital book space, Amazon is doing very little to innovate around ebooks. Last week, ZDNet ran a series of articles titled “Why Amazon is the king of innovation.” As it pertains to Prime, drone delivery, and Amazon Web Services, Amazon is exceptionally innovative. Arguably the best. But finding one ebook in a vast digital store and reading it on an e-ink device is archaic compared to Amazon’s other initiatives. “It reads in the sunlight” is about as innovative as “It’s called a fax machine.”

Why are our friends in Seattle so slow when it comes to the future of reading?...