Public Relations & Social Marketing Insight

In this article, I’m going to show you how you can use the power of psychology, to become an outlier when it comes to cart abandonment statistics.

Once you know how to fix your website’s checkout issues, you will be able to massively improve the amount of online revenue your business generates.

Let’s take a look at what can be done.... 

According to eMarketer’s latest forecasts, worldwide business-to-consumer (B2C) ecommerce sales will increase by 20.1% this year to reach $1.500 trillion. Growth will come primarily from the rapidly expanding online and mobile user bases in emerging markets, increases in mcommerce sales, advancing shipping and payment options, and the push into new international markets by major brands.

In 2014, for the first time, consumers in Asia-Pacific will spend more on ecommerce purchases than those in North America, making it the largest regional ecommerce market in the world. This year alone, B2C ecommerce sales are expected to reach $525.2 billion in the region, compared with $482.6 billion in North America....

As shopping shifts to the web and mobile, retailers need to be increasingly mindful of the different e-commerce channels and how their services and sites stack up against those of competitors, and the industry at large. 

A few key performance indicators, or KPIs, allow retailers to benchmark themselves in specific areas of online commerce. Identifying the right areas for improvement can help businesses adjust and capture a larger share of the e-commerce and retail market.