Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Cashback News: AT Kearney Report – Global Retail E-Commerce Keeps on Clicking

Cashback News: AT Kearney Report – Global Retail E-Commerce Keeps on Clicking | Public Relations & Social Marketing Insight | Scoop.it

AT Kearney released a report – The 2015 Global Retail E-Commerce Index. Their research analyzes retail e-commerce around the globe and ranks countries according to its proprietary Global Retail E-Commerce Index.™


The biggest news for this year’s index is that e-commerce continues to grow strongly in big markets and small with only a few exceptions. The index ranks countries by several criteria: online market size (40%), consumer behavior (20%), growth potential (20%) and infrastructure (20%) weighted to arrive at an overall Online Attractiveness Score....

Jeff Domansky's insight:

AT Kearney's report - The 2015 Global Retail E-Commerce Index - paints a positive growth picture and highlights sales projections and developing market opportunities around the world. Imagine $1.51 trillion in ecommerce by 2018?

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The average online spending in Europe

The average online spending in Europe | Public Relations & Social Marketing Insight | Scoop.it

In terms of online spending there are many differences in Europe. A new infographic shows the average online spending in Europe. The infographic was made by Expert Market, using data from Statistica’s Digital Market Outlook. The British company ranked the countries that spend the most money online per average customer. To make it easier for comparison they put all the amounts in US dollars.


The global ranking shows Europe is doing pretty well, considering Norway is the number two with $2,448 spent online per average customer in 2015. Only the average revenue per user in Hong Kong was higher, with $2,868. In total, seven European countries ended in the global top 10, which consists of: Hong Kong, Norway, Israel, the United States, Denmark, the United Kingdom, Switzerland, Finland, Sweden and Ireland....

Jeff Domansky's insight:

Interesting EU ecommerce stats.

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The Most Important Aspect of eCommerce Market in the Future

The Most Important Aspect of eCommerce Market in the Future | Public Relations & Social Marketing Insight | Scoop.it

If you are in the eCommerce market industry, you'll be smiling by the time you finish reading this article.

Jeff Domansky's insight:

Here's an interesting look at the future of e-commerce.

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3 Interesting Takeaways From Q3 2015 E-Commerce

3 Interesting Takeaways From Q3 2015 E-Commerce | Public Relations & Social Marketing Insight | Scoop.it

It was yet another great quarter in the world of US retail e-commerce. Revenue was up by 11.8 percent year over year, and transactions increased nearly the same amount (11.6 percent) over Q3 2014.

As the leaves begin to change color and the sun begins to set on 2015, let’s take a look at some of the trends leading the way into Q4 and this year’s holiday shopping season.

These finding below are based on the Custora E-Commerce Pulse, a free online dashboard tracking online transactions from more than 500 million shoppers, $100 billion in e-commerce revenue, and 200+ online retailers....

Jeff Domansky's insight:

Ecommerce is like a high tide, there's simply no containing its growth.  

chouxwaterpolo's comment, November 16, 2015 12:28 AM
Great
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Record number of mobile visits to retail sites expected this holiday

Record number of mobile visits to retail sites expected this holiday | Public Relations & Social Marketing Insight | Scoop.it

This holiday is poised to be the first mobile-dominant season for retailers and marketers need to be ready.


A growing number of Americans are turning to their smartphones and tablets as their primary device for accessing the Internet. In fact, one-third of all U.S. adults (33.7 percent) say they access the Internet more often through a mobile device than through a computer, up from 24 percent in 2013. Furthermore, Millennials are the first generation to be mobile dominant, with 53 percent of consumers aged 18 to 34 reporting that they use their phone more often than a computer to go online.


Considering that trend, it’s no surprise that when pulling data for our Holiday Hot Sheet series, we found that 35 percent of all Website visits came from smartphones or digital tablets during the week ending October 17, 2015. Shopping and Classified Websites, however, received an even greater share of visits from mobile devices that week, 44 percent to be exact. And some shopping sub-industries got a majority of traffic from mobile. Those included: Intimate Apparel and Accessories, which currently gets 55 percent of visits from mobile, Baby Products (55 percent), Health and Beauty (54 percent) and Ticketing (51 percent)....

Jeff Domansky's insight:

This holiday, for the first time, mobile visits to retail sites will exceed desktop.

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These Online Shopping Facts Will Blow Your Mind | TrueShip

These Online Shopping Facts Will Blow Your Mind | TrueShip | Public Relations & Social Marketing Insight | Scoop.it

Recent online shopping statistics have found that over two-thirds of Americans have made an online purchase. According to ComScore, this equates to approximately 78% of the entire population that’s over the age of 15.Needless to say, ecommerce is big business, and isn’t going anywhere, anytime soon. We’ve highlighted this nuance in a recent guide we penned: Bricks vs. Clicks: How the Ecommerce Monster is Slowly Ingesting Brick & Mortar Retail.


Look to it for more insight on how brick and mortar is slowly but surely being overtaken by ecommerce (even though it will never cease to be; ecommerce is catching up fast)....

Jeff Domansky's insight:

A complete guide for online shopping statistics, factoids and the abridged epistemology of ecommerce.

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