Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Grow Your Online Shop: 26 Ecommerce Marketing Experts Share Their Tips - Ecommerce Platforms

How to Grow Your Online Shop: 26 Ecommerce Marketing Experts Share Their Tips - Ecommerce Platforms | Public Relations & Social Marketing Insight | Scoop.it

No matter what niche you are in, setting up a successful ecommerce store requires both planning and a lot of smart work. If you take into account that customers now have around a gazillion of online stores to turn to for their shopping spree, you can understand why you have to develop both a short term and a long term strategy. From figuring out exactly what you have to sell to choosing the right platform for you (this comparison might be of use here), you have to take into account almost everything.


The following experts answered these two important questions:

  • In your opinion, what’s the one and most important thing any store owner should focus on right after they launch the website?
  • What’s the worst mistake that would set a new online shop on the wrong path?...
Jeff Domansky's insight:

Excellent advice from these e-commerce experts.

John Norman's curator insight, December 8, 2015 3:13 PM

Call this compulsory homework for anyone wishing to do business using e-commerce. It's on my list.

Craig Broadbent's curator insight, December 8, 2015 6:37 PM

SOme great tips for anyone wanting to start an online business.

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6 Essential Tips To Make Your Online Store Stand Out

6 Essential Tips To Make Your Online Store Stand Out | Public Relations & Social Marketing Insight | Scoop.it
Today plenty of online stores are ready to offer customers an extensive range of products and services that can meet all their needs and expectations. But with the enormous and ever-growing level of competition, web store owners have to think of retaining existing clients and drawing new ones to their website.

If you wish to avoid significant mistakes while growing your online store and creating a return customer base, it’s crucial to develop a long-term business strategy. In this article I will outline main aspects of such a strategy that will make a difference and allow your store to stand out.
Jeff Domansky's insight:

Learn what makes a great online store stand out.

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How to Design an eCommerce Store to Maximize Conversions (13 Strategies)

How to Design an eCommerce Store to Maximize Conversions (13 Strategies) | Public Relations & Social Marketing Insight | Scoop.it

eCommerce is about making sales. Period. That means if you own an eCommerce website, maximizing conversions should always be one of the top items on your to-do list. Today let’s look at a few ways you can improve the conversion rate on your eCommerce site.

Search the web, and you’ll find all kinds of advice about how to “improve conversions.” Let’s focus on the ones that are important in eCommerce....

Jeff Domansky's insight:

13 tips to help you design and build a better e-commerce site.

Mike Allen's curator insight, November 20, 2015 8:26 AM

good article for retailers and e-commerce psychology basics

John Norman's curator insight, November 20, 2015 5:02 PM

Ryan's article provides a number of useful strategies to use when implementing an e-commerce solution. Otherwise it's a great checklist to use against your existing site , just as I have done.

Robert Gosselin's curator insight, January 3, 2016 4:08 PM

Voici 13 références stratégiques pour vous assurer que vos fournisseurs font du bon boulot avec votre site #eCommerce